why Lisa’s Western solo career isn’t working (YET) | brand missteps

Transcript

Lisa from Blackpink has everything on paper to dominate the western market. Insane performance skills, a strong fan base, and global recognition. But from a branding perspective, there are key reasons why her brand is not branding in the Western space, especially as a solo artist. In this video, I'll share my thoughts on why her brand is struggling... Read More