The Shocking Small Mistake That Killed Nirma

Transcript

In 1969, a 24-year-old boy from Gujarat started selling his yellow detergent powder from house to house on a bicycle. Later, this very powder became India’s number-one detergent brand, Nirma. But what happened that led to a sudden decline in Nirma’s sales, ultimately causing its complete downfall? This story began about 55 years ago when Gujarat’s ... Read More