The Forgotten iPhone

TL;DR

The iPhone 10s remains relevant, but is often forgotten amidst newer models.

Transcript

well everyone i kind of wanted to break down probably one of the iphones that most people kind of forget about which is actually pretty interesting because this was an iphone that i think a lot of people were excited for and this specific iphone was the iphone 10s now in my opinion the iphone 10s is still worth it for the most part but i do think b... Read More

Key Insights

• 🇦🇪 The iPhone 10s sold over 151 million units, showcasing its popularity, yet it remains under-discussed.
• 🥶 Apple's selective feature rollout for older models like the iPhone 10s encourages consumers to upgrade to newer versions.
• ❓ The iPhone 10 and 10s Max had varied sales performances, demonstrating different consumer preferences in the same generation.
• 🥡 The strategy employed with the iPhone 10s mirrors approaches taken with earlier successful models like the iPhone 6.
• ❓ Certain features introduced in iOS 15 were exclusively available to the iPhone 10s, evidencing a strategy to differentiate models.
• 😒 The use of benchmarks in marketing allows Apple to influence consumer decisions toward newer iPhone models.
• 📱 The narrative around forgotten iPhones like the 10s may shed light on changing consumer expectations for smartphone capabilities over time.

Questions & Answers

Q: Why is the iPhone 10s considered overlooked compared to other models?

The iPhone 10s is often overshadowed by both its predecessors and successors in the iPhone lineup. Despite selling well, with over 151 million combined units with the iPhone 10 and 10s Max, it does not receive the same level of discussion or promotion, making it a "forgotten" choice among consumers.

Q: What unique features does the iPhone 10s have that other models lack?

The iPhone 10s received features like Live Text and the Tap to Pay functionality in iOS 15, which were not available on the iPhone 10. These decisions highlight Apple's strategy to differentiate features between models to encourage users to consider upgrading to the latest iPhones, especially those with previously lower sales.

Q: How does Apple's treatment of the iPhone 10s compare to the iPhone 6?

Similar to the iPhone 10s, the iPhone 6 had a high sales volume but received limited feature support after its peak. Apple focused on supporting the iPhone 6s longer, indicating a pattern where they leverage best-sellers to sustain interest and highlight desirable features in newer models.

Q: What does the sales data imply about consumer behavior regarding iPhones?

The sales data suggests that while consumers gravitate towards popular models, many older or lesser-known models still maintain a significant market share. However, trends indicate that once a model is outshined, it often loses visibility and may not receive the same level of consumer interest or discussion.

Summary & Key Takeaways

• The iPhone 10s, despite being overshadowed by newer iPhone models, has interesting features and a solid sales record, with over 151 million units sold collectively with the 10 and 10s Max.

• Apple’s strategy of selectively offering new features to the iPhone 10s while older models like the iPhone 10 miss out points to a broader tactic to incentivize upgrades to newer devices.

• While the iPhone 10s is often overlooked, it has been used by Apple as a benchmark to gauge past iPhone capabilities and drive consumers toward the latest offerings.