Yours Truly & Pop Etc | Will Abramson & Chris Chu | Will Abramson

TL;DR

Yours Truly creators discuss their journey and collaborations in the music industry.

Transcript

Farzad: Hi everybody we're going to get started. Thanks so much for coming out. >>Will Abramson: We should have brought note cards >>Farzad: My name's Farzad. I'm with the Tastemakers team. This is Kavon, and – Kavon: Tastemakers team as well. >>Farzad: Yeah, let's just jump right into it. You guys all know why you're here. In three years the S... Read More

Key Insights

• 🧑‍🎨 Yours Truly's approach prioritizes artists who deserve recognition and carefully curated content.
• 🧑‍🎨 Collaborations with artists like the Morning Benders showcase creative, intimate performances.
• 👶 New projects like the Stagger Lee endeavor seek to bridge the gap between American roots music and modern genres.

Questions & Answers

Q: How did Yours Truly come about, and what is their mission?

Yours Truly evolved as a platform to showcase artists authentically and intimately, celebrating their craft and personalities.

Q: What inspired the concept behind the Stagger Lee project?

Stagger Lee project aims to bridge American roots music with modern genres like hip-hop, reviving a classic folklore story with a contemporary twist.

Q: What influences the quality and selection of artists featured in Yours Truly videos?

The team at Yours Truly focuses on artists who deserve attention, putting effort into creating special content that showcases their talent and uniqueness.

Q: How does Yours Truly differentiate itself in the crowded music content space?

Yours Truly's approach prioritizes careful curation, high-quality craftsmanship, and authenticity, focusing on meaningful storytelling and artist discovery.

Summary & Key Takeaways

• Yours Truly team introduces their mission to showcase artists in a unique light and their rapid growth in the music video scene.

• Will Abramson shares his background and creative journey, from music magazines to Yours Truly.

• Discussions include projects like 'Keys to the City', collaborations, and future plans for the brand.