SPS 082: How To Sell 1000's Of Copies Of Your Book Using Guest Posting (Susie Moore Interview)

TL;DR

Life coach and author Susie Moore shares her insights on self-publishing, using media and publicity to sell books, and the importance of guest posting.

Transcript

hey chandler bolt here and joining me today is susie moore uh susie is is a life coach a vice columnist uh for some of the world's biggest media outlets she's written multiple books including her most recent book stop checking your likes that's a topic that a lot of people need to hear uh and she's used the media to help uh sell thousands of copies... Read More

Key Insights

• 👻 Self-publishing allows authors to establish themselves as authorities and contribute to their chosen field.
• 🔉 Media and publicity can be powerful tools for marketing and selling books, providing credibility and access to a wider audience.
• 🎯 Guest posting is an effective strategy for leveraging the media, reaching target audiences, and generating book sales.

Questions & Answers

Q: Why did Susie choose to self-publish her first book?

Susie wanted to establish herself as an authority in her field and contribute to the literary world. Self-publishing allowed her to quickly turn her ideas into a book and market it on her own terms.

Q: How did Susie use media and publicity to sell her book?

Susie published excerpts of her book in various media outlets, leveraging their credibility and reaching a wider audience. She used the media to generate buzz and excitement, driving book sales through clear calls to action.

Q: What platforms should authors focus on when using media to sell books?

Authors should focus on platforms that align with their target audience. It's important to consider where people interested in their subject matter would go for information and seek guest posting opportunities in those publications.

Q: How can authors get their first guest post opportunity?

Susie advises submitting pitches to multiple publications, focusing on quality and alignment with the publication's content. Following up is crucial, and using tools like Rocket Reach to locate the right editors can be beneficial.

Q: How can authors ensure their guest post converts into book sales?

Susie recommends using a storytelling approach in guest posts, starting with a dramatic opening to capture readers' attention. Providing valuable content and a clear call to action at the end, such as linking to the book or offering giveaways, can increase book sales.

Summary & Key Takeaways

• Susie Moore self-published her first book to establish herself as an authority in her field and contribute to the world of literature.

• She used the media to market and sell her book by publishing excerpts in various publications, leveraging their credibility and reaching a wider audience.

• To effectively use media and publicity to sell books, Susie advises focusing on guest posting, aligning with relevant platforms, and providing a clear call to action for readers.