Should You Put Your "Real" Personality Into Your Brand?

TL;DR

Finding the balance between authenticity and appropriateness in your brand voice is crucial for connecting with your audience.

Transcript

Hey it's Marie Forleo and you are watching MarieTV, the place to be to create a business and life you love and this is Q&A Tuesday. Today's question comes from Lisa and she writes: "Hi Marie. I'm pretty clear on my business idea, but in my writing and marketing I keep freezing up in the voice department. I have a very in your face kind of personali... Read More

Key Insights

• 🕴️ Authenticity in brand voice is vital but can be tailored to suit different audiences or platforms.
• 🎯 Understanding your dreams and target audience helps in defining a brand voice that resonates.
• 🎯 Successful personalities like Chelsea Handler and Ellen Degeneres showcase different facets of their personalities depending on their target audience and platform.
• ⚖️ Balancing authenticity and appropriateness in your brand voice is crucial for connecting with your audience.
• 👨‍💼 Different facets of your personality can be authentically showcased in varying contexts to align with your business goals.
• 🆘 Being clear on your audience helps in crafting a brand voice that resonates effectively with them.
• 🪡 Recognizing the need for different personalities for different contexts can help in defining a brand voice that is both authentic and engaging.

Questions & Answers

Q: How can one balance being authentic and professional in their brand voice?

To find this balance, it is important to understand your dreams for your business and your target audience. By aligning your brand voice with these factors, you can showcase an authentic yet appropriate persona.

Q: What are some examples of successful personalities with unique brand voices?

Chelsea Handler and Ellen Degeneres are prime examples. Handler excels in late-night cable with a bold voice, while Degeneres thrives in prime-time network TV with a kind and clean persona, aligning their brand voices with their target audiences.

Q: Why is it essential to be clear on your audience when defining your brand voice?

Knowing your audience helps in crafting a brand voice that resonates with them. Understanding who you want to reach and potentially repel allows you to tailor your voice accordingly to connect effectively with your desired demographic.

Q: How can one showcase multiple aspects of their personality authentically in their brand voice?

By recognizing that we all have various personalities, each suited for different contexts, you can choose which facet of your personality best aligns with your business goals and appeals to your target audience.

Summary & Key Takeaways

• Lisa struggles with defining her brand voice, torn between being herself and being professional.

• Marie Forleo emphasizes that one can have multiple facets of their personality and still be authentic in their brand voice.

• Understanding your dreams and audience helps in deciding the appropriate brand voice for your business.