How Matt Diggity Makes 7 Figures Per Year with SEO

TL;DR

Matt Diggity shares insights on his SEO journey and strategies.

Transcript

all right Matt thank you so much for coming on it's a pleasure to be here okay awesome so I think the best place probably start is for like maybe the two people that don't know who you are in the SEO industry uh a little brief background into how you got into SEO sure um the year was 2009 and I'm an engineer working in San Diego electrical engineer... Read More

Key Insights

• Matt Diggity transitioned from engineering to SEO after reading 'The 4-Hour Workweek', which inspired his entrepreneurial journey.
• He initially engaged with SEO through a 30-day challenge that aimed to teach participants how to earn money via SEO and affiliate marketing.
• Matt's engineering background contributed to his systematic approach to SEO, emphasizing single-variable testing and efficiency.
• He highlights the evolution of SEO from focusing on niche sites and quantity of backlinks to prioritizing quality and authority.
• Matt emphasizes the importance of building a branded domain with topical authority, starting with niche silos before expanding.
• He discusses the challenges of link building, suggesting strategies like Haro for beginners and stressing the importance of continuous link velocity.
• Matt shares his approach to managing multiple businesses, focusing on strategic synergy and staying within core competencies.
• He explores the changes in content consumption, noting a shift from blogs to video content and the importance of engaging video strategies.

Questions & Answers

Q: What inspired Matt Diggity to transition from engineering to SEO?

Matt Diggity was inspired to transition from engineering to SEO after reading 'The 4-Hour Workweek', which motivated him to seek entrepreneurial opportunities. The book provided him with the confidence to explore SEO and affiliate marketing, leading him to participate in a 30-day challenge that taught him how to earn money through these channels.

Q: How did Matt's engineering background influence his approach to SEO?

Matt's engineering background influenced his approach to SEO by instilling a systematic and analytical mindset. He applies principles of single-variable testing and efficiency management, treating SEO as a series of experiments where he can test ranking factors one by one. This methodical approach has been a significant asset in his SEO endeavors.

Q: What key changes in SEO does Matt highlight?

Matt highlights several key changes in SEO, including a shift from focusing on niche sites and the quantity of backlinks to prioritizing quality and authority. He emphasizes the importance of building a branded domain with topical authority, starting with niche silos before expanding, and adapting to Google's evolving algorithms that favor quality content and authoritative backlinks.

Q: What strategies does Matt suggest for beginners in link building?

Matt suggests that beginners in link building focus on strategies like Haro, which allows them to earn backlinks through media outlets by providing expert opinions. He emphasizes the importance of trading time for backlinks initially, as beginners may not have the resources to purchase links. Over time, as their earnings increase, they can invest in acquiring high-quality backlinks.

Q: How does Matt manage multiple business ventures?

Matt manages multiple business ventures by focusing on strategic synergy between them. He ensures that each business complements the others, creating a cohesive ecosystem. For instance, his link building business supports his portfolio sites and agency. This interconnected approach allows him to leverage resources effectively while staying within his core competencies.

Q: What are Matt's thoughts on the shift from blogs to video content?

Matt acknowledges a shift from blogs to video content, noting that video provides higher engagement and reach. He observes that people are more engaged with video content than written articles, which has influenced his decision to focus on YouTube. He emphasizes the importance of creating engaging video content with strong hooks and open loops to maintain viewer interest.

Q: What is Matt's approach to creating engaging video content?

Matt's approach to creating engaging video content involves crafting strong hooks and open loops to capture and maintain viewer interest. He emphasizes the importance of storytelling and creating suspense in video titles and descriptions. By focusing on these elements, he aims to keep viewers engaged and encourage them to watch his videos in their entirety.

Q: How does Matt view the role of relevance and traffic in link building?

Matt views relevance and traffic as crucial factors in link building. He believes that links from websites with traffic are less likely to be ignored by Google, as they indicate a level of trust and authority. While relevance is important, he suggests that having a combination of relevance and traffic can significantly enhance the effectiveness of backlinks.

Summary & Key Takeaways

• Matt Diggity transitioned from a career in electrical engineering to SEO after being inspired by 'The 4-Hour Workweek'. He initially engaged in SEO through a 30-day challenge that taught him how to earn money via SEO and affiliate marketing.

• Matt highlights the evolution of SEO, noting a shift from niche sites and quantity of backlinks to prioritizing quality and authority. He emphasizes the importance of building a branded domain with topical authority, starting with niche silos.

• He discusses managing multiple businesses by focusing on strategic synergy and staying within core competencies. Matt also explores the shift in content consumption from blogs to video, highlighting the importance of engaging video strategies.