Why You Should (Often) Pay More for Links

TL;DR

Paying more for links can yield better long-term ROI.

Transcript

hi I'm Ross Hutchins founder overseas media and today I want to show you why you should pay more to links a lot of the time so occasionally I do proposal for a client or we help potential client out with a recommendation and they come back to us and say hey why is the expected cost per link of this content marketing engagement so high I mean I talk... Read More

Key Insights

• Higher-cost links often correlate with higher-quality content that can convert better, making them more valuable long-term.
• Top and middle funnel content tied to valuable search volume can lead to conversions, justifying higher link costs.
• A well-executed content strategy can generate incremental sales and ongoing benefits, surpassing the value of cheaper links.
• Investing in content that drives sales and traffic is more sustainable than focusing solely on link cost.
• Even if a link costs more, its ability to drive sales and enhance brand presence can justify the expense.
• The net ROI from high-quality links can be significantly better due to their potential to convert and drive ongoing traffic.
• Content that is not inherently viral can still provide substantial value through targeted promotion and strategic link-building.
• Evaluating content marketing costs should include potential sales impact, not just link acquisition costs.

Questions & Answers

Q: Why should you consider paying more for links?

Paying more for links can be beneficial because higher-cost links often correlate with higher-quality content that converts better. This can lead to incremental sales and ongoing benefits, making them more valuable in the long term compared to cheaper links that may not drive as much traffic or conversions.

Q: What type of content justifies a higher link cost?

Content tied to top and middle funnel search volume, which can lead to conversions, justifies a higher link cost. This type of content, even if not inherently viral, can still provide substantial value through targeted promotion and strategic link-building, leading to sustained sales and traffic.

Q: How does higher-cost content impact ROI?

Higher-cost content can significantly improve ROI by generating incremental sales and ongoing benefits. The net ROI from such content can surpass that of cheaper links due to its potential to convert and drive continuous traffic, making it a more sustainable and valuable investment.

Q: What is the benefit of focusing on top and middle funnel content?

Focusing on top and middle funnel content can justify higher link costs due to its potential to convert and drive sales. This strategy can yield incremental sales and ongoing benefits, making it a more sustainable approach compared to focusing solely on acquiring cheaper links.

Q: Why is it misleading to focus only on link cost?

Focusing solely on link cost can be misleading because it overlooks the potential sales and traffic impact of the content. Evaluating content marketing costs should include the potential for conversions and ongoing traffic, which can provide greater long-term value and justify higher initial investments.

Q: How can non-viral content still provide value?

Non-viral content can still provide value through targeted promotion and strategic link-building. Even if a link costs more, its ability to drive sales and enhance brand presence can justify the expense, making it a valuable part of a comprehensive content marketing strategy.

Q: What should be considered when evaluating content marketing costs?

When evaluating content marketing costs, consider the potential sales and traffic impact of the content, not just the cost of acquiring links. This approach can provide greater long-term value and justify higher initial investments by focusing on the overall ROI and sustainability of the strategy.

Q: How does strategic link-building enhance content value?

Strategic link-building enhances content value by focusing on high-quality links that convert better and drive sustained traffic. This approach can yield incremental sales and ongoing benefits, making it a more valuable investment compared to acquiring cheaper links that may not provide the same level of impact.

Summary & Key Takeaways

• Paying more for links can be beneficial when tied to high-quality content that converts well. Such content, even if more expensive, can lead to better ROI through increased sales and sustained traffic.

• Top and middle funnel content tied to valuable search volume can justify higher link costs. This approach can yield incremental sales and ongoing benefits, making it a more sustainable strategy.

• Focusing solely on link cost can be misleading. Instead, consider the potential sales and traffic impact of the content, which can provide greater long-term value and justify higher initial investments.