Hướng đi cho Marketing Dược Phẩm - Kevin Doak, General Manager (CHC) Sanofi Vietnam | VI S2 EP27

TL;DR

Kevin Doak discusses Sanofi's innovative strategies in Vietnam's healthcare market.

Transcript

[Applause] good morning everybody welcome to another episode of Vietnam innovators it's a pleasure to have you this morning uh and as always thank you for tuning in every single week for another episode of what's new in the business Community here in Vietnam uh we're pleased to welcome our latest guest his name is Kevin do he's the general manager ... Read More

Key Insights

• Kevin Doak, General Manager of Sanofi Vietnam, emphasizes the importance of consumer healthcare in the pharmaceutical industry, focusing on self-care and over-the-counter (OTC) medicines.
• Sanofi Vietnam is investing heavily in consumer healthcare, with a new manufacturing facility and a focus on research and development to bring innovative products to the market.
• The company is aiming to bridge the gap between fast-moving consumer goods (FMCG) and pharmaceuticals by creating a fast-moving consumer healthcare (FMCH) model, focusing on prevention rather than treatment.
• Sanofi's approach includes building strong brand awareness for products like Enterogermina and Pharmaton, which are aimed at improving digestive wellness and providing energy, respectively.
• The COVID-19 pandemic has accelerated the shift towards self-care and prevention, prompting Sanofi to adapt its communication strategies using digital platforms like TikTok to reach consumers effectively.
• Kevin Doak's leadership style is centered around engagement, inspiration, and doing the right thing, aiming to create a dynamic and agile organizational culture.
• Sanofi is committed to sustainability and aims to be the best FMCH company both globally and for the world, focusing on innovative solutions for healthier lives.
• The OTC market in Vietnam presents unique opportunities due to its differences from Western markets, with a focus on accessibility and consumer awareness.

Questions & Answers

Q: What is Kevin Doak's role at Sanofi Vietnam?

Kevin Doak is the General Manager of the Consumer Healthcare unit at Sanofi Vietnam. He is responsible for leading the division and implementing strategies to enhance consumer healthcare offerings in the Vietnamese market. His focus is on self-care and over-the-counter medicines, aiming to improve consumer health through innovative products.

Q: How is Sanofi Vietnam adapting to the OTC market?

Sanofi Vietnam is adapting to the OTC market by focusing on consumer awareness and accessibility. The company is leveraging its global expertise to bring innovative solutions to Vietnam, emphasizing self-care and prevention. Sanofi is investing in brand building and communication strategies to educate consumers about the benefits of OTC products.

Q: What strategies is Sanofi using to communicate with consumers?

Sanofi is using digital platforms like TikTok to communicate with consumers, especially during the COVID-19 pandemic. The company has shifted its communication strategies to focus on digital engagement, winning industry awards for its innovative use of new media. Sanofi aims to educate consumers about self-care and prevention through these platforms.

Q: What is the focus of Sanofi's FMCH model?

Sanofi's FMCH model focuses on prevention rather than treatment, aiming to create a fast-moving consumer healthcare system. The company is bridging the gap between FMCG and pharmaceuticals by offering innovative solutions that encourage self-care. Sanofi's FMCH strategy emphasizes building strong brand awareness and consumer education.

Q: How has the COVID-19 pandemic affected Sanofi's operations?

The COVID-19 pandemic has accelerated the shift towards self-care and prevention, prompting Sanofi to adapt its operations. The company has embraced digital communication strategies and focused on educating consumers about self-care. Internally, Sanofi has adapted to remote working and prioritized employee engagement and inspiration.

Q: What are Sanofi's priorities in Vietnam?

Sanofi's priorities in Vietnam include investing in consumer healthcare, building strong brand awareness, and enhancing consumer education. The company is focusing on digestive wellness, bone health, and energy supplements, with products like Enterogermina and Pharmaton. Sanofi aims to be the best FMCH company in Vietnam and for Vietnam.

Q: What is Kevin Doak's leadership style?

Kevin Doak's leadership style is centered around engagement, inspiration, and doing the right thing. He aims to create a dynamic and agile organizational culture, empowering employees to take ownership and responsibility. Kevin believes in setting the tone for the organization and fostering a culture of innovation and creativity.

Q: What are some of Sanofi's key brands in Vietnam?

Some of Sanofi's key brands in Vietnam include Enterogermina for digestive wellness, Calcium Corbier for bone health, Lactacyd for feminine hygiene and baby care, and Pharmaton for energy and immunity. These brands are part of Sanofi's strategy to enhance consumer health through innovative products and strong brand awareness.

Summary & Key Takeaways

• Kevin Doak, General Manager of Sanofi Vietnam, discusses the company's focus on consumer healthcare, emphasizing the importance of self-care and over-the-counter (OTC) medicines. Sanofi is investing in a new manufacturing facility in Vietnam to support research and development and bring innovative products to market.

• Sanofi aims to bridge the gap between fast-moving consumer goods (FMCG) and pharmaceuticals by creating a fast-moving consumer healthcare (FMCH) model. The company focuses on prevention rather than treatment, building brand awareness for products like Enterogermina and Pharmaton.

• The COVID-19 pandemic has accelerated the shift towards self-care and prevention, prompting Sanofi to adapt its communication strategies using digital platforms like TikTok. Kevin Doak's leadership style emphasizes engagement, inspiration, and doing the right thing, fostering a dynamic and agile organizational culture.