Bad parts of UX are dead and that's good - NBS 3

TL;DR

UX industry evolved post-iPhone, now clients do design work, focusing on product-market fit over traditional UX processes.

Transcript

hey Mike you won our no-bullshit Saturday and I think it's finally time to say it you axe is dead have you noticed the recent industry change of job titles everyone's a product designer not like UX is nowhere to be found it's implied of course but it's not really visible anymore and I think there are a couple reasons for this so let's go through th... Read More

Key Insights

• 🥺 The iPhone changed user interaction, leading to the evolution of UX design.
• 💦 Clients are now taking on design work, utilizing their knowledge of digital products.
• 🖤 Criticisms of current UX processes include waste, lack of design, and unnecessary filler.
• ❓ Product-market fit and value proposition are prioritized over traditional UX processes.
• 🥺 Focus on efficient design processes leads to more innovative products.
• 🎨 Speed designing gains traction, as clients skip filler and focus on design.
• ❓ Shift towards product designers emphasizes efficiency and innovation.

Questions & Answers

Q: How did the introduction of the iPhone impact the UX industry?

The iPhone revolutionized user interaction with devices, leading to a shift in UX design and processes to accommodate the new way users engaged with technology.

Q: Why are clients now taking on more design work themselves?

Clients are using design tools and their knowledge of user experience gained from years of using digital products to streamline the design process and focus on product-market fit.

Q: What criticisms have been leveled at the current state of the UX industry?

The current UX processes have been criticized for being bloated, time-wasting, and lacking in actual design, leading to a shift towards more efficient and innovative product design.

Q: How does the focus on product-market fit impact the role of UX designers?

The focus on product-market fit highlights the importance of creating successful products based on logic, good practices, and user experience, rather than getting bogged down in traditional UX processes.

Summary & Key Takeaways

• Post-iPhone, UX industry evolved, users interacted differently with devices.

• UX designers initially idolized for transforming digital products.

• Current UX processes criticized for waste, lack of design, as clients take on design work directly.