038 - Audio Brand Identity - Brent Barcus, i65 Music

TL;DR

Brent Vargas discusses creating audio identities for brands, focusing on capturing essence through sound like with NHL's Nashville Predators.

Transcript

most of them have a visual identity already so we're always trying to capture their audio identity as well for Monday June 10th 2019 this is episode 38 audio brand identity with Brent Vargas from i-65 music based in Nashville Tennessee brett has worked on audio branding for brands like the Nashville Predators NHL team we talk about what goes into a... Read More

Key Insights

• 👂 Audio branding involves capturing a brand's essence through sound to complement its visual identity.
• 👂 Collaborating with creative directors is essential to achieve the desired brand sound and messaging.
• 👾 Establishing strong audio identities early can help brands leverage the growing voice and podcasting space effectively.
• 🚙 The Nashville Predators project showcases how audio themes can align with the essence of sports and campaigns.
• 🎁 Voice technology presents opportunities for brands to engage audiences and offer unique experiences.
• 🥺 Podcasting is witnessing significant investment and growth, leading to increased focus on production quality.
• 🍉 Brands should prioritize their audio identity to ensure long-term recognition and engagement.

Questions & Answers

Q: What is the core objective behind creating audio brand identities?

The main goal is to capture the essence of a brand through distinct audio messages that complement existing visual identities, creating memorable brand experiences.

Q: How does Brent Vargas work with creative directors to achieve desired brand sounds?

Brent collaborates closely with creative directors to understand their vision and requirements, translating them into unique audio identities that resonate with the brand's values.

Q: What recent project did Brent Vargas work on for the Nashville Predators NHL team?

Brent developed an edgier guitar-based audio theme for the Nashville Predators' upcoming season ticket package campaign, aligning the sound with the energetic and action-packed nature of hockey.

Q: Why is it crucial for brands to establish a strong audio identity in the current landscape?

With the rise of voice technology and podcasting, creating a distinctive audio identity early can help brands stand out, build recognition, and engage audiences effectively.

Summary & Key Takeaways

• Brent Vargas from i-65 music talks about creating memorable audio messages for brands, building on visual identities.

• He shares insights into working closely with creative directors to achieve desired brand sounds.

• Discusses the importance of establishing audio identities early in the growing voice and podcasting space.