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Top 7 Shopify Apps You SHOULD be using in 2021 (Ecommerce TIPS)

175.7K views
•
February 22, 2021
by
Foundr
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Top 7 Shopify Apps You SHOULD be using in 2021 (Ecommerce TIPS)

TL;DR

Discover seven essential Shopify apps to boost your store.

Transcript

so these are the top seven apps that you should be using on your shopify store make sure that you stick around until the end because i'm going to tell you something that nobody's sharing at founder our mission is to impact tens of millions of entrepreneurs every single week with our content you're here because you want to know how to start grow and... Read More

Key Insights

  • The Looks app enhances customer trust through product reviews, including photo reviews, which can significantly increase conversion rates.
  • Photo Resize compresses site images without losing quality, speeding up site load times and potentially doubling conversion rates.
  • Klaviyo offers superior email marketing automation, enabling effective customer engagement through abandoned cart and welcome sequences.
  • Zendesk integrates with Shopify for seamless customer service management, allowing easy access to customer orders and dispute resolution.
  • Rewind automatically backs up Shopify data, protecting against data loss due to security breaches or technical issues.
  • Postscript uses SMS marketing to quickly reach customers, boasting a high open rate, especially effective for cart abandonment recovery.
  • Social channels apps like Facebook and Google facilitate data sharing for paid advertising, crucial for targeted marketing efforts.
  • Limiting the number of Shopify apps is essential to maintain fast site load times, which directly impacts conversion rates.

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Questions & Answers

Q: Why is Looks an important app for Shopify stores?

Looks is crucial for Shopify stores because it provides customers with product reviews, including photo reviews. This feature enhances trust and credibility, as potential buyers can see positive experiences from previous customers. Such trust is vital for increasing conversion rates, making Looks a valuable tool for any e-commerce store.

Q: How does Photo Resize improve a Shopify store's performance?

Photo Resize improves a Shopify store's performance by compressing images without compromising quality. This reduction in file size leads to faster site load times, which is directly linked to higher conversion rates. A quicker loading website offers a better user experience, encouraging customers to stay and shop longer.

Q: What makes Klaviyo a preferred choice for email marketing?

Klaviyo is preferred for email marketing due to its advanced automation and sequencing capabilities. It allows store owners to set up effective abandoned cart and welcome sequences, converting potential leads into customers. Klaviyo's ability to capture leads and automate follow-ups makes it an indispensable tool for e-commerce businesses.

Q: Why is Zendesk integration beneficial for Shopify users?

Zendesk integration is beneficial for Shopify users because it streamlines customer service operations. It allows easy access to customer orders and enables efficient dispute management directly within the app. This integration enhances customer satisfaction by providing quick and effective support, which is crucial for maintaining a positive brand reputation.

Q: What is the role of Rewind in data management for Shopify stores?

Rewind plays a critical role in data management by automatically backing up Shopify store data. This feature protects against data loss from security breaches or technical issues, safeguarding important customer information and store configurations. Having a reliable backup system like Rewind ensures business continuity and peace of mind for store owners.

Q: How does Postscript leverage SMS marketing for Shopify stores?

Postscript leverages SMS marketing by allowing Shopify stores to send targeted SMS campaigns, particularly effective for cart abandonment reminders. With an impressive open rate, SMS messages reach customers quickly, prompting them to complete their purchases. This immediacy makes Postscript a powerful tool for boosting sales and customer engagement.

Q: What is the significance of using social channel apps in Shopify?

Social channel apps in Shopify are significant because they facilitate seamless data sharing with advertising platforms like Facebook and Google. This integration allows for more targeted and efficient marketing campaigns, enhancing visibility and reach. By leveraging social channels, stores can attract more traffic and potentially increase sales.

Q: Why should Shopify stores limit the number of apps they use?

Shopify stores should limit the number of apps they use to maintain fast site load times. Each app adds JavaScript, which can slow down the website, negatively impacting user experience and conversion rates. By minimizing app usage, stores can ensure optimal performance, enhancing customer satisfaction and boosting sales.

Summary & Key Takeaways

  • The video introduces seven essential Shopify apps that can significantly enhance an e-commerce store's performance by increasing conversions and sales. It emphasizes the importance of maintaining fast site load times to optimize conversion rates and provides insights into the functionality and benefits of each app.

  • Looks, Klaviyo, and Postscript are highlighted for their roles in improving customer engagement and conversion through reviews, email, and SMS marketing. Meanwhile, Photo Resize and Rewind focus on technical optimization and data protection, crucial for maintaining a smooth and secure shopping experience.

  • Zendesk and social channel apps ensure efficient customer service and effective advertising. The video stresses the importance of limiting app usage to prevent slow site load times, which can negatively impact user experience and sales, and offers a benchmark for ideal load times.


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