How to Become an Influencer Who Gets Invited to Speak at Events

TL;DR

Goldie Chan shares insights on becoming a respected influencer through unique content and public speaking.

Transcript

• Do you desire to be an influencer and have influence that you can grow your business, your reputation, and your speaking opportunities. Today we talked to someone who's got amazing tips for you, and she's grown this all in the last couple of years! Watch this video right now. (birds chirping) (upbeat music) Today I'm excited to be joined by Goldi... Read More

Key Insights

• Goldie Chan emphasizes the importance of having a unique voice and specific point of view to become an influencer. It's not about seeking fame but about offering valuable content to a targeted audience.
• Creating consistent and targeted content on platforms like LinkedIn can organically grow an audience interested in specific topics such as branding and marketing, leading to increased influence and opportunities.
• Speaking engagements can significantly enhance an influencer's credibility. Goldie's first major speaking opportunity at LinkedIn San Francisco marked her transition to a recognized creator, opening doors to larger brand partnerships.
• Goldie highlights the dual approach of creating social media strategies and video content for brands, either featuring herself or focusing on the brand's message.
• Hosting small events like meetups or panels can help aspiring influencers gain visibility and experience, eventually leading to invitations to larger conferences and speaking opportunities.
• Recording and sharing speaking engagements on social media can signal event organizers about an influencer's capability, increasing chances of future invitations.
• Acknowledging and appreciating event organizers and contributors can build strong relationships, enhancing an influencer's reputation and opportunities for repeat engagements.
• Maintaining authenticity and humility is crucial in the influencer journey. Recognizing the importance of relational capital can lead to sustained success and more opportunities.

Questions & Answers

Q: How did Goldie Chan start her journey as an influencer?

Goldie Chan began her influencer journey by creating daily consecutive videos on LinkedIn, focusing on topics like business, branding, and marketing. Her consistent content creation attracted an audience interested in these subjects, leading to speaking opportunities and brand partnerships.

Q: What role did speaking engagements play in Goldie's career?

Speaking engagements played a pivotal role in Goldie's career by solidifying her status as a creator and influencer. Her first major talk at LinkedIn San Francisco was a turning point, leading to more opportunities and recognition as a global brand ambassador and collaborator with major brands.

Q: What advice does Goldie give to aspiring influencers?

Goldie advises aspiring influencers to have a unique voice and specific point of view. Rather than seeking fame, they should focus on creating valuable content for a targeted audience. Hosting small events and recording them can also help gain visibility and credibility in the industry.

Q: How does Goldie suggest influencers should handle event opportunities?

Goldie suggests that influencers should appreciate and acknowledge event organizers and contributors. Building strong relationships through gratitude and professionalism can lead to repeat invitations and more opportunities. Recording and sharing event participation on social media can also enhance visibility.

Q: What are some common mistakes influencers make?

Common mistakes influencers make include seeking fame without a unique voice or point of view, and neglecting the relationships with event organizers and contributors. Some also forget to record and share their speaking engagements, missing opportunities to signal their capabilities to other event organizers.

Q: How does Goldie create content for brands?

Goldie creates content for brands in two ways: by developing social media strategies where she may not appear, and by producing video content featuring herself to promote the brand. This dual approach allows her to effectively communicate brand messages while leveraging her influence.

Q: Why is authenticity important in the influencer journey?

Authenticity is crucial because it builds trust with the audience and maintains genuine relationships with collaborators and event organizers. Goldie believes that being thankful for opportunities and not acting bigger than one is essential for sustaining success and opening more doors in the industry.

Q: What is Goldie's approach to content creation?

Goldie's approach to content creation involves producing videos she is passionate about, focusing on branding and marketing. Her content is designed to educate and engage a specific audience, which has helped her build a dedicated following and establish herself as a respected influencer in her field.

Summary & Key Takeaways

• Goldie Chan shares her journey to becoming a recognized influencer, emphasizing the importance of unique content and consistent video creation on LinkedIn. Her focus on branding and marketing content has attracted a dedicated audience, leading to significant speaking opportunities and brand partnerships.

• Hosting small events and recording speaking engagements are strategic steps Goldie suggests for aspiring influencers. These practices can help gain visibility and credibility, eventually leading to invitations to larger conferences and more significant speaking opportunities.

• Authenticity and appreciation for event organizers are key themes in Goldie's approach. By acknowledging contributors and maintaining humility, influencers can build strong relationships and increase their chances of being invited back to speak at events.