HOW TO ADVERTISE ON FACEBOOK IN 2020 - FACEBOOK ADS FOR BEGINNERS

TL;DR

Step-by-step guide for beginners to create effective Facebook ads.

Transcript

hi guys it's been Heath from lead guru and in this video I'm gonna show you how to advertise on Facebook in 2019 this is a beginner's tutorial Facebook ads for beginners video if you like and I'm gonna go through every single step so I'm gonna go through how you create the campaign how you set up your targeting options within the answer how you cre... Read More

Key Insights

• Understanding Facebook Ads Manager is crucial for creating successful ad campaigns, offering more functionality than simply boosting posts.
• Choosing the right campaign objective, such as conversions, is essential for generating leads and sales, especially for beginners.
• Campaign Budget Optimization will become mandatory, allowing budgets to be set at the campaign level for better resource allocation.
• Daily budgets are recommended over lifetime budgets due to better performance, with flexibility to pause campaigns as needed.
• Detailed targeting involves selecting demographics, interests, and behaviors, requiring a balance between specificity and audience size.
• Automatic placements are recommended for conversion campaigns, ensuring ads appear across various Facebook and Instagram platforms.
• High-quality, eye-catching images are vital for ad success, with options to use stock photos from Shutterstock for free.
• Creating compelling ad copy with clear benefits and strong calls to action can significantly impact conversion rates.

Questions & Answers

Q: What is the first step in creating a Facebook ad campaign?

The first step in creating a Facebook ad campaign is to access the Facebook Ads Manager. This tool provides more functionality than simply boosting posts and is essential for setting up and managing your ad campaigns effectively. By navigating to the Ads Manager, you can start creating your campaign by selecting the appropriate objective and setting up targeting options.

Q: Why is choosing the right campaign objective important?

Choosing the right campaign objective is crucial because it determines how Facebook will optimize your ad delivery. For beginners, selecting a conversions objective is recommended as it focuses on generating leads and sales, which are typically the primary goals for businesses starting with Facebook advertising. This objective helps in proving the platform's effectiveness for your business.

Q: What is Campaign Budget Optimization and why is it important?

Campaign Budget Optimization (CBO) is a feature that allows you to set your budget at the campaign level rather than at the ad set level. This means Facebook can automatically allocate your budget across different ad sets to maximize performance. CBO is becoming mandatory, making it important for advertisers to understand and utilize this feature for efficient budget management and improved campaign performance.

Q: What type of budget is recommended for Facebook ads?

A daily budget is recommended over a lifetime budget for Facebook ads. Daily budgets tend to perform better as they allow for more consistent ad delivery and provide the flexibility to pause campaigns if needed. It's important to start with a budget that is affordable yet significant enough to make an impact if the campaign is successful.

Q: How should detailed targeting be approached?

Detailed targeting should be approached by selecting demographics, interests, and behaviors that closely align with your target audience. It's important to strike a balance between specificity and audience size, ensuring the audience is large enough to achieve effective ad delivery but still targeted enough to reach potential customers. For local businesses, targeting may require a broader approach than for national or international campaigns.

Q: What are automatic placements and when should they be used?

Automatic placements allow Facebook to place your ads across various platforms, including Facebook, Instagram, Audience Network, and Messenger. For conversion campaigns, using automatic placements is recommended as it enables Facebook to optimize ad delivery across different placements, ensuring your ads reach the most relevant audience efficiently.

Q: Why is ad imagery important and what options are available?

Ad imagery is crucial because it captures the audience's attention and conveys the message visually. High-quality, eye-catching images are essential for ad success. Businesses can use their own images or select free stock photos from Facebook's partnership with Shutterstock. The right imagery should be professional, relevant, and aligned with the campaign's objectives.

Q: What elements make for effective ad copy?

Effective ad copy includes clear benefits, strong calls to action, and concise messaging. It should communicate the value of the product or service, encouraging users to take the desired action. For example, offering a free trial or consultation can be compelling. The copy should be tailored to the target audience's interests and needs, enhancing the ad's overall effectiveness.

Summary & Key Takeaways

• The video provides a step-by-step guide for beginners on how to create Facebook ads, emphasizing the importance of using Ads Manager over boosting posts.

• It highlights the significance of choosing the right campaign objective, such as conversions, and explains the upcoming mandatory use of Campaign Budget Optimization.

• The tutorial covers detailed targeting, budget recommendations, ad placements, and the creation of effective ad copy and imagery to ensure successful ad campaigns.