Who Gives a Crap - Case Study

Transcript

toilet paper the world's least glamorous product is a hard sell even if your brand donates 50% of profits to charity so how do you launch a new toilet paper when you need $50,000 to fund the first production run and with no marketing budget to create awareness you put the CEO on the toilet hi I'm Simon Griffiths co-founder of Who Gives a Crap expla... Read More