Harvard i-lab | The Deans' Cultural Entrepreneurship Challenge 2016: magic

TL;DR

Magic is a social enterprise empowering girls of color through dolls, books, and activities representing diverse successful women.

Transcript

hello my name is shay johnson and along with my co-founder janae moxie i would like to present our social enterprise magic have you ever felt counted out before you even had a chance to try have you ever had a dream denied before you could even attempt to achieve it can you imagine a child being made to feel this way well for millions of girls of c... Read More

Key Insights

• 👩 Magic empowers girls of color through dolls, books, and activities representing diverse successful women.
• ✋ Underrepresentation of women of color in high-wage professions is a significant issue that Magic aims to address.
• 💱 Purchase for Purpose and Share the Magic programs enhance community engagement and address systemic change.
• 💐 Magic targets the multicultural, books and toys, and education markets to generate cash flow.
• 😤 The Magic team consists of dedicated individuals with diverse academic backgrounds focused on achieving Magic's purpose.
• 🫥 Magic's future plans include expanding into more ethnicities and career lines, establishing online platforms, stores, and programming.
• 👩 Magic envisions a world without boundaries for girls and women of color, where they are empowered to achieve their dreams.

Questions & Answers

Q: How does Magic empower girls of color?

Magic empowers girls of color by providing relatable dolls, books, and activities representing successful women of color, fostering empowerment and achievement from a young age.

Q: What is the significance of directly relatable dolls in Magic's products?

Directly relatable dolls in Magic's products reflect realistic facial features, skin tones, and diverse ethnicities, allowing girls of color to see themselves in their toys and feel valued and beautiful.

Q: How does the Purchase for Purpose program work in Magic?

The Purchase for Purpose program in Magic ensures that for every four purchases of a Magic Maker box, another box is provided to a girl in need, combining giving with substantive personal engagement through the Share the Magic program.

Q: What are the key market strategies of Magic?

Magic plans to tap into the multicultural, books and toys, and education markets to generate cash flow, targeting the growing population of consumers of color and the billion-dollar industries in books, toys, and education.

Summary & Key Takeaways

• Magic is a social enterprise founded by Shay Johnson and Janae Moxie to empower girls of color to achieve their dreams.

• The enterprise aims to combat underrepresentation of women of color in high-wage professions by providing relatable dolls, books, and career-focused materials.

• Magic's products are curated by women of color to amplify reading proficiency, skill acquisition, and positive self-image in girls.