Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24
Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24
Transcript
- Hey, it's Rick Kettner here. And in this episode, we're going to go through three powerful insights from "Crossing the Chasm" by Geoffrey A. Moore. This book is all about how to market and sell disruptive products to mainstream customers. This of course includes technology products, which often disrupt existing solutions, but it also includes any... Read More
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