Ecommerce 2.0 Or 2.No: To Be In Silicon Valley, Or New York

TL;DR

Creative e-commerce company in NYC blends internet tech from SF with design and stories for success.

Transcript

so let's start out we're having this dinner in New York not in Silicon Valley one of the reasons is because you are one of the only interesting ecommerce companies it's looking valley right now thank you so it's not leaving the tallest so don't get too excited by the convo but I mean I'm sort of fascinated with this cultural thing but even in the f... Read More

Key Insights

• 😀 NYC's creative and editorial skills in retail make it an essential hub for e-commerce success.
• ☄️ Success in e-commerce can come from a blend of creative design, engaging stories, and personalized consumer experiences.
• 🥶 The role of technical co-founders in e-commerce businesses is evolving, with a greater emphasis on brand understanding and customer engagement.

Questions & Answers

Q: Why did the e-commerce company choose to build its creative operations in NYC and tech operations in Silicon Valley?

The company believes that the editorial and retail skills in NYC make it the epicenter of creativity, while tech expertise in the valley complements this blend for success.

Q: Is it challenging for e-commerce companies in NYC to find technical co-founders?

Initially, finding a technical co-founder was difficult for the company, but with changing perceptions about NYC's tech scene, attracting talent has become more feasible.

Q: How important is it to have a technical co-founder for e-commerce businesses?

While essential, the company's success stories suggest that understanding brand, design, and customer experience are equally crucial for e-commerce success, sometimes more so than technical expertise.

Q: How did the e-commerce company initially handle its technology needs without a technical founder?

The company initially outsourced its technology requirements but later built an in-house tech team, reflecting a dynamic approach to technology development and growth.

Summary & Key Takeaways

• The e-commerce company is based in NYC, not Silicon Valley, blending internet technology from SF with creative design and inspiration.

• The company focuses on editorial skills and retail expertise, emphasizing design, stories, and consumer-friendly experience.

• While backend operations are in Silicon Valley, the creative team and inspiration come from NYC, bridging the best of both worlds.