NEW Instagram Features and Updates YOU Need to Know About

TL;DR

Learn the latest tactics to grow your influence and earn money on Instagram, including the importance of using reels, the declining significance of hashtags, the power of video content, the value of all forms of engagement, and the potential for monetization through ads and bonuses.

Transcript

instagram is one of the best platforms to grow your influence and your income right now and in this episode of coffee with kennel i'm going to be talking to bra brock johnson who's an instagram expert and we're going to be learning a lot of stuff so buckle your seat seatbelt because if you want to build a community of loyal followers if you want th... Read More

Key Insights

• 👋 Reels currently offer the best reach and engagement on Instagram, making them a valuable tool for growth.
• 🪘 Hashtags are no longer as significant in Instagram's algorithm for categorizing content, and their impact can be inconsistent.
• 😀 Instagram has evolved beyond a photo-sharing app and now offers various types of video content, including IGTV and reels.
• 💁 All forms of engagement, from likes to shares and saves, contribute to overall growth on Instagram.

Questions & Answers

Q: Are hashtags still important for Instagram growth?

Hashtags have become less reliable and consistent in terms of reach and engagement. Instagram's improved search capabilities and AI make hashtags less necessary for categorizing content. Focus on creating high-quality content and engaging your audience through other means.

Q: How often should I be posting on Instagram to maximize growth?

Posting at least once a day is recommended for consistent growth. For maximum growth, consider posting two to five feed posts per day. The more frequently you post, the more chances you have to reach and engage with your audience.

Q: How can I monetize my Instagram content?

Instagram offers monetization options through ads on IGTV and reels. By turning on ads for your longer videos, you can earn revenue based on views and engagement. Bonuses are also given for going live and will be extended to reels in the future.

Q: Should I focus on video content or can I use clips from my YouTube channel on Instagram?

Video is highly valued on Instagram, but it's important to format your videos for the platform. Shoot vertical videos that fit the mobile viewing experience. While you can repurpose YouTube clips, make sure they are adapted to Instagram's expectations and preferences.

Summary & Key Takeaways

• Reels are currently the best form of content on Instagram, with higher engagement and reach than regular posts. They also have a longer shelf life, often generating views and engagement months after being published.

• Hashtags are no longer as important or consistent as they used to be. Instagram's search capabilities and artificial intelligence have improved, allowing content to be categorized without relying heavily on hashtags.

• Instagram is no longer just a photo-sharing app. Since the introduction of video in 2012, it has evolved to include various forms of video content, including IGTV. Instagram is now focusing on making long-form video more accessible.

• All forms of engagement on Instagram matter, including likes, saves, comments, shares, and views. Each type of engagement demonstrates different levels of audience interest and contributes to overall growth.

• Instagram is introducing ads for IGTV and reels, offering monetization opportunities for creators. In addition, bonuses are being given for going live on Instagram and will be extended to reels in 2022.