Hurdl Betsy McHugh on creating interactive live exp w/wristband that turns audience into light show

TL;DR

Interactive wearable device for events engages attendees through text-activated conversations, leading to personalized lighting experiences.

Transcript

hey everybody welcome back to this week and startups from CES we're here at the ring booth thanks to my friend Jamie siminoff for letting us take over his very expensive and elegant booth here at CES great product go by yourself right now highly endorse Jaya I installed 10 of them over Christmas break it's a great product I'm here with Dave Matthew... Read More

Key Insights

• ❓ Interactive wearable device enhances attendee engagement at events through personalized experiences.
• 📻 Radio frequency technology enables seamless data collection and lighting customization.
• 🪡 Turnkey solution reduces the need for additional event infrastructure and staffing.
• ❓ Events of varying sizes can utilize the device for customized lighting experiences.
• 💍 Attendees can engage in one-on-one text conversations to personalize their event experiences.
• 💨 Wearable technology offers a unique and innovative way to interact with event attendees.
• ❓ Data collected from text conversations can enhance marketing efforts and customer insights.

Questions & Answers

Q: How does the wearable device engage attendees at events?

The device initiates text conversations with attendees based on event-specific questions, fostering engagement and data collection for personalized experiences.

Q: What sets this wearable technology apart from other event solutions?

Unlike traditional event technologies, this device operates on radio frequency, enabling seamless customization without the need for additional infrastructure.

Q: How does the device collect and utilize attendee data?

The device gathers responses from text conversations, which are then used to illuminate attendees based on their preferences, creating unique lighting experiences.

Q: What benefits does this wearable technology offer event organizers?

Event organizers benefit from a turnkey solution that requires no additional staffing or costs, providing a hassle-free way to engage and entertain attendees.

Summary & Key Takeaways

• Wearable device distributed at events engages attendees in one-on-one text conversations.

• Text-activated device collects attendee data for personalized lighting experiences.

• Device operates on radio frequency, offering a turnkey solution for event lighting customization.