Wayra Global demoDay 2012 - Positive ID

TL;DR

Positive ID prevents impersonation fraud in Latin America using real-time identity verification.

Transcript

hello I'm Pablo Guerrero I'm proud and happy to present positive ID a quick reflection to start how could you be actually sure that I am Pablo Guerero or how do you know if I work for positive ID let us show you this is Latin America 41 of the 50 most dangerous cities in the world are located in this continent 75% of the residential buildings or Co... Read More

Key Insights

• 😀 Latin America faces high crime rates, prompting the need for better security measures.
• ⌛ Positive ID offers real-time identity verification to prevent impersonation fraud effectively.
• 👍 The company has a proven revenue model with affordable fees for businesses.
• 🌱 Positive ID is rapidly expanding its network with plans for significant growth in Colombia and beyond.
• 🐕‍🦺 There is a considerable market opportunity in Latin America for identity verification services.
• 😤 The team behind Positive ID is well-equipped with experience in technology, marketing, and business operations.
• 🏈 The company aims to dominate the Latin American market by being the first to solve the issue of impersonation fraud.

Questions & Answers

Q: How does Positive ID prevent impersonation fraud?

Positive ID uses real-time identity verification by sending a security code to both the sender and the registered employee before allowing access, ensuring the person's identity is verified.

Q: What is the revenue model of Positive ID?

Positive ID charges businesses $2 per employee enrolled per month and 50 cents per transaction for ID verifications using cell phones. Residential buildings pay $80 per month for gate devices.

Q: What market opportunity does Positive ID see in Latin America?

Positive ID sees a $3 billion opportunity in Latin America for employee enrollments, gate devices, and verification transactions, with a revenue target of $16 million in the fourth year.

Q: What is the team behind Positive ID like?

The team includes experienced professionals in executive roles, marketing, technology, and business operations, with a strong focus on solving a critical problem in Latin America with excellent technology and concepts.

Summary & Key Takeaways

• Latin America faces a high crime rate, with impersonation used for crimes like robbery and kidnapping.

• Positive ID offers real-time identity verification to prevent fraud using a secure system.

• The company has a proven revenue model with affordable fees and is expanding rapidly in Colombia.