What's Working on YouTube Right Now? W/ Sean Cannell

TL;DR

Create engaging long-form videos to improve watch time and click-through rates, focusing on topics that captivate your target audience.

Transcript

so what's we really working on YouTube right now in this episode of coffee with Cano we're going to be talking about some cool new tools for getting views on your videos we're going to be talking to two special guests and reviewing their channels and then looking at some of the nuances for how do you actually get traction right now with full length... Read More

Key Insights

• ☠️ Experimenting with different thumbnail designs and styles can help improve click-through rates.
• ⌚ Creating longer videos, around eight minutes or more, can boost watch time and provide more opportunities for multiple ad placements.
• ☠️ Prioritizing captivating topics and creating curiosity in titles and thumbnails can increase click-through rates.

Questions & Answers

Q: Should Matthew continue using his signature orange-themed thumbnails, or should he consider a different approach?

While the orange-themed thumbnails are recognizable, it's worth testing different thumbnail options to see if they can improve click-through rates. Experimenting with visuals, text, and composition could attract new viewers to click on the videos.

Q: How can Matthew increase his watch time and click-through rates?

To boost watch time, consider creating longer videos, around eight minutes or more, with engaging content and clear value for the viewers. Focus on captivating topics that are of interest to your target audience. Additionally, experimenting with different titles and thumbnails that create curiosity can increase click-through rates.

Q: Should Matthew prioritize creating long-form videos over short-form YouTube Shorts?

While YouTube Shorts can be beneficial for gaining subscribers, they don't contribute to watch time. To reach the 4,000 watch hours required for monetization, focusing on long-form videos is essential. However, keep in mind that YouTube Shorts can still attract new viewers and potentially convert them into long-term subscribers.

Summary & Key Takeaways

• Matthew is a YouTuber specializing in building gaming PCs of different budgets and finding the best deals for gaming components.

• He is struggling with low watch time and click-through rates, particularly with the recent decline in views for videos with his signature orange-themed thumbnails.

• To improve his channel's performance, Matthew wants to explore different thumbnail options without deviating too much from his brand identity.