Building Enterprise SaaS Business: Deep Dive with Khadim Batti, Co-Founder & CEO, Whatfix

TL;DR

Whatfix is a digital adoption solution aiming to improve employee efficiency and ensure return on investment for enterprise software usage.

Transcript

hello and welcome to uh Prime Ventures podcast I'm absolutely delighted today to have with me co-founder CEO of what fix tadeem bhatti welcome to the podcast my pleasure I'm very glad to be back talking to you after several years uh pleasure to be here absolutely and today we are going to go into all things SAS and as what fix has scaled from zero ... Read More

Key Insights

• 👨‍💼 Transitioning from small businesses to larger enterprises requires product modifications and a shift in sales cycles and implementation timelines.
• 🤔 Thought leadership and content creation can help build awareness for a new category of solutions.
• 💍 Engaging with analysts and participating in industry events can help establish credibility and reach potential customers.
• 😤 The sales motion and team composition may need to evolve as the company grows and targets different customer segments.

Summary & Key Takeaways

• Whatfix aims to solve the problem of low ROI on enterprise software by providing in-application guidance and support to increase employee productivity.

• The company started as a byproduct while trying to help small businesses improve their online presence but shifted its focus to digital adoption solutions.

• Initially targeting small businesses, the company transitioned to larger enterprises to provide higher value, resulting in longer sales cycles and more complex implementations.