How Katherine Beck turned “Teaching The American Accent” into a successful online course

TL;DR

Katherine Beckham, a dialect coach specializing in teaching non-US actors to perform with an American accent, saw incredible success during the pandemic by offering her course online and reducing session fees for those affected by job losses. She sold 31 courses and made $16,500.

Transcript

all right folks it's David Siteman garland aka dsg and we're going actually to the other side of them do we call it the pond the world I don't know what we're doing Katherine back joining me today hello Katherine how are you I'm great how are you I am great and you were coming at us from where Sydney Australia I love it power of the Internet and by... Read More

Key Insights

• 💌 Building an email list and cultivating a relationship with subscribers is crucial for the success of an online course.
• 🧑‍🎓 Online courses can be an effective and scalable alternative to one-on-one coaching, providing students with continuous support and resources.
• ❓ Offering a unique approach or specialization within a niche market can attract dedicated and loyal customers.
• 🧑‍🎓 Ongoing learning options, such as membership groups, can provide additional value for students and drive continued engagement and growth.
• 💦 Success in online course creation requires dedication, hard work, and a focus on delivering high-quality content and results for students.
• 😆 Feedback and testimonials from satisfied customers can help build credibility and attract new students.
• 💗 Continuous experimentation and adaptation are vital for improving and growing an online course business.

Questions & Answers

Q: How did Katherine Beckham's business thrive during the pandemic?

Katherine decided to open up her online course and offer reduced fees for private sessions, which attracted actors who were looking for support during the challenging time.

Q: What was one of the main challenges Katherine faced in building her online course?

Katherine struggled with list building and realized she should have focused on it earlier in the process, as it is crucial for the success of an online course.

Q: How did Katherine overcome the challenge of convincing actors to take online courses instead of one-on-one sessions?

By highlighting the benefits of the online course, such as access to tools and resources for continuous practice, Katherine was able to show actors that it was a more cost-effective and scalable option for improving their American accent skills.

Q: What is the next phase of learning for Katherine's students?

Katherine plans to launch a monthly membership group where students can practice challenging American archetypes and genres, submit their work for feedback, and continue their learning journey.

Key Insights:

• Building an email list and cultivating a relationship with subscribers is crucial for the success of an online course.
• Online courses can be an effective and scalable alternative to one-on-one coaching, providing students with continuous support and resources.
• Offering a unique approach or specialization within a niche market can attract dedicated and loyal customers.
• Ongoing learning options, such as membership groups, can provide additional value for students and drive continued engagement and growth.
• Success in online course creation requires dedication, hard work, and a focus on delivering high-quality content and results for students.
• Feedback and testimonials from satisfied customers can help build credibility and attract new students.
• Continuous experimentation and adaptation are vital for improving and growing an online course business.
• Long-term success lies in the ability to innovate, adapt to changing circumstances, and provide ongoing value to students.

Summary & Key Takeaways

• Despite initial hesitation, Katherine Beckham decided to open up her online course during the pandemic and offer reduced fees for private sessions to support actors who had lost their jobs.

• She noticed a surge in sales and quickly sold out her live webinars, where she provided free training and demonstrated her unique coaching style.

• By offering a combination of online courses, one-on-one coaching, and a monthly membership group, Katherine was able to cater to different needs and provide ongoing support to her students.