HEINEKEN và đổi mới dành riêng cho người Việt - Holly Bostock, Corporate Affairs Director HEINEKEN

TL;DR

Heineken Vietnam focuses on sustainability and tailored innovations.

Transcript

[Applause] welcome everybody to another episode of vietnam innovators it's your host how tran the ceo of etc thank you for tuning in as usual every tuesday morning thank you for your listenership it's been an incredible season too so far we've had great guests and great listenership and we hope to continue that record as we continue through season ... Read More

Key Insights

• Heineken Vietnam is a significant player in the Heineken global portfolio, with a diverse range of products including Tiger, Larue, and Strongbow.
• Corporate Affairs at Heineken involves managing the company's image, sustainability efforts, and stakeholder relationships, especially in the context of Vietnam's dynamic market.
• Holly Bostock's career path highlights the importance of passion and adaptability, having worked in various roles and countries before joining Heineken Vietnam.
• Heineken Vietnam has a robust employee base with over 3,000 employees and six breweries, emphasizing a mix of experienced and young talent.
• The company is committed to sustainability, aiming for 100% renewable electricity and zero waste to landfill by 2025.
• Despite COVID-19 challenges, Heineken Vietnam continues to innovate, launching products like Heineken 0.0 and Tiger Platinum during the pandemic.
• Vietnam's youthful and digitally savvy population makes it a key market for Heineken, driving the company's focus on innovative communication strategies.
• Corporate Affairs plays a crucial role during crises, ensuring the company remains sensitive to the socio-economic impacts of the pandemic while supporting employees and communities.

Questions & Answers

Q: What role does Corporate Affairs play at Heineken Vietnam?

Corporate Affairs at Heineken Vietnam is responsible for managing the company's image and reputation, engaging with stakeholders, and driving sustainability initiatives. It acts as the 'eyes and ears' of the company, ensuring Heineken's actions align with societal expectations and regulatory requirements.

Q: How has the COVID-19 pandemic affected Heineken Vietnam?

The COVID-19 pandemic has significantly impacted Heineken Vietnam, particularly its sales through bars and restaurants. The company has focused on maintaining operations, supporting employees, and contributing to community health efforts, such as donating ventilators to hospitals, while continuing to innovate and launch new products.

Q: What innovations has Heineken Vietnam introduced recently?

Heineken Vietnam has introduced several innovations, including Heineken 0.0, a non-alcoholic beer, and Tiger Platinum, developed through consumer collaboration. These innovations reflect the company's commitment to offering diverse products that cater to local consumer preferences and promote responsible drinking.

Q: What is the significance of Heineken's sustainability goals?

Heineken's sustainability goals are crucial for ensuring long-term business viability and social responsibility. The company aims to achieve 100% renewable electricity, zero waste to landfill, and 100% water balance by 2025, demonstrating its commitment to environmental stewardship and sustainable growth.

Q: How does Heineken Vietnam engage with its employees?

Heineken Vietnam engages with its employees through internal communications, fostering a strong company culture, and ensuring employee well-being. During the pandemic, the company has focused on supporting employee mental and physical health and maintaining engagement through digital platforms.

Q: Why is Vietnam a key market for Heineken?

Vietnam is a key market for Heineken due to its large, youthful population and dynamic economy. The country's openness to new products and digital engagement makes it an ideal environment for Heineken's innovative and sustainable business strategies, contributing significantly to the company's global success.

Q: What career opportunities does Heineken Vietnam offer to young professionals?

Heineken Vietnam offers various career opportunities for young professionals, including the Asia Graduate Program, which provides international exposure and cross-functional experience. The company also offers management training programs in areas like supply chain, digital innovation, and trade marketing, encouraging career growth and development.

Q: How does Heineken Vietnam approach communication in a digital age?

Heineken Vietnam approaches communication by leveraging digital platforms to engage with its youthful, tech-savvy audience. The company focuses on creating authentic and innovative content, utilizing influencers, and participating in digital media to maintain a strong brand presence and connect with consumers effectively.

Summary & Key Takeaways

• Heineken Vietnam is a key market for the global brand, offering a diverse product range tailored to local tastes, such as Tiger and Bia Viet. The company emphasizes sustainability and innovation, even during challenging times like the COVID-19 pandemic.

• Holly Bostock, Corporate Affairs Director, shares insights into Heineken's approach to managing its reputation and stakeholder relationships in Vietnam. Her career journey underscores the value of passion and adaptability in navigating different roles and markets.

• Despite COVID-19, Heineken Vietnam continues to innovate, launching new products and focusing on sustainability goals. The company's strategy includes engaging Vietnam's youthful, digitally native population through innovative communication and marketing efforts.