You Down With ROI? Yeah You Know Me [10/8/08]

TL;DR

Traditional advertising mediums are declining, while online platforms like Google and social media offer better ROI.

Transcript

so I was reading today and uh came across a couple interesting articles uh Eric shonfield who by the way I love uh great writer for Tech crunch former editor large at business 2.0 my favorite magazine uh wrote an article about Google stock crashing Globe and Mail which I was in mod in Canada the big like New York Times type paper in Canada writing ... Read More

Key Insights

• 😚 Traditional advertising mediums like newspapers and television are losing ground to online platforms.
• 👨‍💼 Businesses are shifting towards online marketing for better ROI and tracking capabilities.
• ☠️ Social media platforms like Facebook and Google offer targeted advertising options with higher engagement rates.
• 🇨🇷 Online marketing provides cost-effective solutions with better value and tracking capabilities.

Questions & Answers

Q: Why are traditional advertising mediums like newspapers and television losing ground in the digital age?

Traditional mediums struggle to show ROI compared to online platforms where tracking and engagement metrics are easier to measure, leading businesses to shift their marketing budgets.

Q: How can businesses benefit from advertising on social media platforms like Facebook and Google?

Social media platforms offer better ROI, targeting capabilities, and engagement metrics, allowing businesses to reach a more targeted audience with higher conversion rates compared to traditional media.

Q: How does online marketing offer better value for businesses compared to traditional advertising?

Online marketing is cost-effective, provides higher ROI, and allows businesses to track and analyze the effectiveness of their campaigns in real-time, leading to better decision-making and results.

Q: How can businesses adapt to the changing marketing landscape in the digital age?

Businesses need to embrace online marketing strategies, focus on platforms with better ROI, and prioritize engagement and tracking capabilities to stay ahead in the competitive digital space.

Summary & Key Takeaways

• Eric Schoenfeld and Globe and Mail discuss Google's stock softening due to ad market shifts.

• Traditional media like radio and magazines struggle to show ROI in a digital age.

• Businesses are moving towards online marketing for better ROI and tracking capabilities.