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How Does Elsie Dogbegah Empower Women in Ghana?

June 20, 2017
by
Stanford Graduate School of Business
YouTube video player
How Does Elsie Dogbegah Empower Women in Ghana?

TL;DR

Elsie Dogbegah empowers women in Ghana by providing jobs, skills training, and support through her company, Elssy Kess, which employs 42 individuals, 80% of whom are women. She focuses on improving the lives of single mothers, offering shelter, insurance, and scholarships for their children, while challenging societal perceptions of women's roles in business.

Transcript

In Africa, women are vulnerable and deprived. I want to help them, I want to make a difference. [MUSIC] My name is Elsie Dogbegah. And the company name is Elssy Kess Company Limited, and basing Ghana. [MUSIC] We are in agroprocessing African ethnic foods. [MUSIC] When I started it was like a laughter or mockery. Family members will say how is she d... Read More

Key Insights

  • 💗 Elssy Kess Company started with humble beginnings but has grown to employ 42 individuals, 80% of whom are women.
  • 😋 They operate a diverse product line, offering 35 African ethnic foods and continuously expanding their offerings.
  • 🔂 Elsie's personal experiences as a single mother have driven her to provide support and empowerment to other single mothers within her company.
  • 🤦‍♀️ Elsie faces societal challenges in Ghana, where there is a perception that women cannot succeed in business, but she remains determined to defy these expectations and empower women.
  • 🛟 Elssy Kess Company's focus extends beyond profits, aiming to make a positive impact on the lives of its employees and the community.
  • ❓ Elsie provides not only employment but also essential support such as shelter, insurance, scholarships, and skills training.
  • 🥹 The company's success and impact are evident through the women's gratitude and emotional attachment to Elsie and the company.

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Questions & Answers

Q: How did Elsie Dogbegah start her business, and what challenges did she face?

Elsie started her business with only three women and 20 pounds of peanuts. Initially, her family questioned her decision to sell peanuts and curry, doubting the profitability of such ventures. However, she persisted and gradually gained more customers, overcoming initial mockery and doubt.

Q: What is unique about Elssy Kess Company's approach to business?

Elssy Kess Company is not solely focused on making a profit. Elsie is dedicated to supporting women, especially single mothers. She provides them with shelter, insurance, scholarships for their children, and necessary skills training, ensuring they can stand on their own and improve their circumstances.

Q: How has Elsie's personal experience influenced her business and its mission?

As a single mother herself, Elsie understands the challenges faced by women in similar situations. Her personal experience has fueled her passion to empower women by offering employment opportunities, support, and skills training, making a positive impact on their lives and those of their children.

Q: How has Elssy Kess Company contributed to the community?

Elssy Kess Company not only provides employment but also actively supports the women in their personal lives. Elsie offers shelter, insurance, scholarships, and skills training to help these women improve their circumstances, benefitting both them and their families.

Summary & Key Takeaways

  • Elsie Dogbegah started Elssy Kess Company with just three women and 20 pounds of peanuts, gradually expanding the business to employ 42 individuals, 80% of whom are women.

  • The company operates a seven-acre facility and offers a product line of 35 African ethnic foods, including peanut butter, curry, red oil, and zumi.

  • Elsie is passionate about supporting single mothers and providing them with shelter, insurance, scholarships for their children, and necessary skills training to improve their lives.


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