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How to Build a LEGIT Online Course (2023)

278.8K views
•
May 17, 2023
by
Alex Hormozi
YouTube video player
How to Build a LEGIT Online Course (2023)

TL;DR

Legitimate businesses like Harvard prioritize qualified customers, provide accurate data, offer valuable experiences, and maintain a strong brand, while scam businesses make false promises and lack credibility.

Transcript

you've probably seen these make ten thousand dollar a month in 30 days scam businesses marketing all over the Internet and on the same degree you've probably seen Harvard market and say you might maybe graduate from Harvard and that's the only promise they make and you can pay us 250 000 a year and so what's the difference between this clearly scam... Read More

Key Insights

  • 👨‍💼 Legitimate businesses prioritize qualified customers.
  • 👣 Providing accurate data and tracking success metrics builds credibility.
  • 💪 Valuable experiences and character development contribute to a strong brand.
  • 🥶 Giving away free content while monetizing implementation creates trust and loyalty.
  • 🆘 Selectivity in accepting customers helps maintain the brand's reputation.
  • 👨‍💼 Legitimate businesses focus on long-term success rather than immediate income.
  • 📞 Receiving endorsements from successful graduates enhances a brand's value.

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Questions & Answers

Q: What sets legitimate businesses like Harvard apart from scam businesses?

Legitimate businesses prioritize qualified customers and have screening metrics to ensure a higher likelihood of success. Scam businesses accept anyone with a credit card and a pulse, leading to negative reviews and scams.

Q: How do legitimate businesses like Harvard provide accurate information to customers?

Legitimate businesses track customer success metrics and provide data on income expectations, industry outcomes, and average success rates at different time intervals.

Q: Why do legitimate businesses focus on experiences rather than sensationalism?

Legitimate businesses understand that long-term success is not solely based on income. They emphasize valuable experiences, networks, relationships, and character development to create a strong brand and reputation.

Q: How can legitimate businesses monetize education without being a scam?

Legitimate businesses can sell education while also giving away valuable content for free. This allows them to demonstrate expertise, while the implementation and personalized feedback become the paid services that provide additional value.

Key Insights:

  • Legitimate businesses prioritize qualified customers.
  • Providing accurate data and tracking success metrics builds credibility.
  • Valuable experiences and character development contribute to a strong brand.
  • Giving away free content while monetizing implementation creates trust and loyalty.
  • Selectivity in accepting customers helps maintain the brand's reputation.
  • Legitimate businesses focus on long-term success rather than immediate income.
  • Receiving endorsements from successful graduates enhances a brand's value.
  • Thought leadership allows legitimate businesses to maintain a competitive advantage.

Summary & Key Takeaways

  • Legitimate businesses like Harvard and Acquisition.com prioritize qualified customers to avoid negative reviews and scams.

  • Legitimate businesses provide accurate data on customer success metrics, such as income expectations and industry outcomes.

  • Legitimate businesses focus on providing valuable experiences, networks, and character development rather than exaggerating income potential.


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