2014 LAUNCH Festival Partner Talk - Adam Seligman, Salesforce AppExchange - Day 3

TL;DR

Salesforce promotes enterprise app entrepreneurship with Salesforce1 platform and App Exchange, showcasing small companies' success in the market.

Transcript

it's pretty awesome to get to hear that to hear that you're put on the earth to do something i was put on this earth to talk to you about enterprise apps i work for salesforce.com i want everyone in this room who's interested to be an amazing enterprise app entrepreneur and have an amazing amazing business opportunity we start with something that e... Read More

Key Insights

• ❓ Salesforce advocates for entrepreneurship in the $500 billion enterprise market by encouraging innovation and disruption.
• 🤩 The Salesforce1 platform integrates key assets like Heroku and ExactTarget to provide comprehensive solutions for enterprises.
• 👾 Small companies can succeed in the enterprise space by leveraging smart platforms, targeting specific markets, and focusing on effective sales and marketing strategies.
• 🇨🇷 Startup success in the enterprise market requires a deep understanding of cost structures, sales, marketing, and distribution strategies.
• 👤 Salesforce offers programs like App Exchange Accelerate to support startups with user experience, technology enablement, sales, marketing, and funding.
• 👾 Small companies, like Viva, have found success in the enterprise space by building on the Salesforce platform and leveraging innovative strategies.
• 🪛 Entrepreneurs are encouraged to align with ecosystems and platforms that can drive their distribution strategies effectively.

Questions & Answers

Q: How is Salesforce encouraging entrepreneurship in the enterprise app market?

Salesforce is promoting enterprise app entrepreneurship by emphasizing innovation, disruption, and smart strategies to tap into the lucrative enterprise market.

Q: What assets does the Salesforce1 platform offer to empower enterprises?

The Salesforce1 platform integrates assets like Heroku and ExactTarget, providing key components for enterprises to excel in sales, service, marketing, and customer engagement.

Q: How have small companies found success in the enterprise space with Salesforce?

Small companies have thrived in the enterprise space by leveraging smart platforms, targeting specific markets, and focusing on effective sales, marketing, and distribution strategies.

Q: How is Salesforce supporting startups in becoming successful enterprise businesses?

Salesforce is launching programs like App Exchange Accelerate to provide guidance on user experience, technology enablement, sales, marketing, and funding to help startups become successful in the enterprise space.

Summary & Key Takeaways

• Salesforce encourages entrepreneurs to tap into the $500 billion enterprise market by disrupting traditional enterprise approaches.

• The Salesforce1 platform integrates various assets like Heroku and ExactTarget, empowering enterprises in selling, servicing, marketing, and connecting with customers.

• Small companies can thrive in the enterprise space by leveraging smart strategies and platforms, as demonstrated by the success of Viva and other startups.