A Basic (Yet Powerful) Technical SEO Audit for Beginners

TL;DR

Learn how to perform a basic SEO audit to uncover and address technical issues on your website, using Google and simple search queries.

Transcript

Technical SEO audits are very important. But for a beginner to SEO, they can be extremely daunting. So in this video, I'm going to break down a super basic, yet powerful SEO audit that you can use to find some seriously weird technical SEO issues on your website. Stay tuned. [music] What's up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps y... Read More

Key Insights

• 🫥 Technical SEO audits are essential for maintaining a well-performing and visible website.
• 🤘 Google can be used to uncover various technical issues, including improper redirects, hacked pages, incongruent title tags, empty meta descriptions, and more.
• 😀 E-commerce websites are particularly prone to technical SEO mistakes.
• 👶 Basic search queries on Google can help uncover common technical SEO issues and can also be used for prospecting new business.
• 🧑‍🤝‍🧑 Using SEO tools like Ahrefs Site Audit can provide more comprehensive and up-to-date data on technical SEO issues.
• 🙈 Technical SEO issues are easy to fix and should not be ignored, as they can significantly impact website rankings.
• 🧑‍⚕️ Regularly monitoring the technical health of your website through scheduled crawls is crucial.

Questions & Answers

Q: Why are technical SEO audits important?

Technical SEO audits help identify and address issues on your website that can affect its visibility and performance in search engine rankings. These issues can include broken links, duplicate content, improper redirects, and more.

Q: How can Google be used to perform a basic SEO audit?

Google can be used to search for indexed pages on your website and identify technical issues like improper redirects, hacked pages, incongruent title tags, empty meta descriptions, and other problems.

Q: How can improper redirects affect a website's SEO?

Improper redirects can lead to poor user experience and negatively impact a website's SEO performance. It is important to ensure that all versions of a website (http, https, www, non-www) are properly redirected to the preferred version.

Q: Why is it important to update title tags and meta descriptions?

Title tags and meta descriptions play a crucial role in attracting users to click on search engine results. Incongruent or empty title tags and meta descriptions can negatively impact click-through rates and SEO performance.

Key Insights:

• Technical SEO audits are essential for maintaining a well-performing and visible website.
• Google can be used to uncover various technical issues, including improper redirects, hacked pages, incongruent title tags, empty meta descriptions, and more.
• E-commerce websites are particularly prone to technical SEO mistakes.
• Basic search queries on Google can help uncover common technical SEO issues and can also be used for prospecting new business.
• Using SEO tools like Ahrefs Site Audit can provide more comprehensive and up-to-date data on technical SEO issues.
• Technical SEO issues are easy to fix and should not be ignored, as they can significantly impact website rankings.
• Regularly monitoring the technical health of your website through scheduled crawls is crucial.
• Custom queries can be used to find specific technical SEO issues and address them more efficiently.

Summary & Key Takeaways

• Technical SEO audits are important but can be overwhelming for beginners.

• This video provides a step-by-step guide on conducting a basic SEO audit to identify unusual technical SEO issues on your website.

• The tutorial uses Google and simple search queries to uncover issues like improper redirects, hacked pages, incongruent title tags, empty meta descriptions, and more.