How to Boost Instagram Engagement in 2020

TL;DR

To boost Instagram engagement in 2020, focus on creating shareable content and building a recognizable brand. With Instagram removing likes, it's liberating to post more authentic and real content. Streamline your branding with consistent colors and fonts, and experiment with IGTV for broader reach.

Transcript

I want to make sure that when people go on my profile it's like boom, the Vanessa Lau and if that ever gets shared, other people are like, ah, that's a Vanessa Lau content piece. [inaudible] what is up everyone welcome back to my channel, the best place for new coaches, content creators and entrepreneurs. Now first things first, I am so happy to be... Read More

Key Insights

• Creating shareable content is crucial for increasing profile traffic.
• Removing likes on Instagram allows for more creative freedom.
• Building a recognizable brand involves consistent use of colors and fonts.
• Authentic, real content can be more engaging than perfectly curated posts.
• Shorter captions can be just as effective as long-form ones.
• Experimenting with IGTV can expand your content reach.
• Repurposing content across platforms maximizes visibility.
• Focus on content that resonates with both your audience and their networks.

Questions & Answers

Q: How to increase Instagram profile traffic?

Increasing Instagram profile traffic involves creating shareable content that encourages users to spread your posts within their networks. Focus on content that resonates with your audience and their followers, and track the number of shares as a key performance indicator to gauge success.

Q: Why is creating a recognizable brand important on Instagram?

A recognizable brand on Instagram helps your content stand out and be easily identified by users. Consistent use of brand colors, fonts, and logos ensures that when your content is shared, it is instantly associated with you, thereby increasing brand awareness and engagement.

Q: What impact does the removal of likes have on Instagram content?

The removal of likes on Instagram provides creators with the freedom to focus on content quality rather than vanity metrics. It encourages posting more genuine and authentic content without the pressure of achieving high like counts, fostering a more creative and liberated approach to content creation.

Q: How can IGTV be used to enhance Instagram strategy?

IGTV can enhance your Instagram strategy by allowing you to share longer video content, thus engaging your audience more deeply. It provides an opportunity to repurpose existing content or create unique videos, expanding your reach and connecting with audiences who prefer video over static posts.

Q: What are the benefits of posting authentic content on Instagram?

Posting authentic content on Instagram helps build trust and relatability with your audience. It allows followers to connect with the real person behind the brand, fostering a stronger community and encouraging engagement through comments and shares, as opposed to focusing solely on polished, curated feeds.

Q: How can content repurposing benefit Instagram growth?

Content repurposing allows you to maximize the use of your existing content by adapting it for different platforms, such as IGTV, Instagram Stories, or other social media channels. This strategy increases visibility, saves time, and ensures consistent messaging across various audiences, thereby enhancing growth.

Q: Why shift from long-form to shorter captions on Instagram?

Shifting from long-form to shorter captions on Instagram can make your content more accessible and digestible for your audience. As long-form captions become more common, shorter, impactful messages can stand out and effectively convey value without overwhelming your followers, encouraging more engagement.

Q: How to maintain a polished Instagram feed with real content?

Maintaining a polished Instagram feed while posting real content involves balancing authentic, everyday photos with streamlined branding elements like consistent colors and fonts. This approach ensures that your feed remains visually appealing while still presenting a genuine and relatable image to your audience.

Summary & Key Takeaways

• To enhance Instagram engagement, focus on creating content that is easily shareable and recognizable as your brand. With the removal of likes, there's more freedom to post authentic content without the pressure of vanity metrics. Streamlining your branding and experimenting with IGTV can further boost your presence.

• Building a recognizable brand on Instagram involves consistent use of brand colors, fonts, and logos. This helps in creating content that audiences can easily identify as yours, increasing the chances of shares and traffic to your profile.

• Embrace the shift away from long-form captions as they become more common. Shorter, impactful messages can deliver value without overloading your audience. Experiment with IGTV and content repurposing to expand your reach across different platforms.