WEIRD iPhone 6S & iPhone 7 Situation In 2019...

TL;DR

Apple exports iPhone 6s and 7 models from India to Europe, raising questions about market strategy.

Transcript

it's like every single day I turn on the television I see some more crazy news about the iPhone 6s and the iPhone 7 and these two iPhones they're not even the newest iPhones anymore so I don't even know why these phones are still in the news but I freaking love these phones I have so much respect for them but I saw this on Mac rumors and I was kind... Read More

Key Insights

• ⛓️ Apple aims to reduce its dependence on China by developing manufacturing capabilities in India, thus enhancing its supply chain resilience.
• 🥶 Exporting older iPhone models like the 6s and 7 suggests a targeted strategy to maintain market presence in regions with varying consumer demands.
• 🤨 The increase in pricing for older models in foreign markets raises ethical questions about accessibility and fairness, potentially limiting consumer choice and satisfaction.
• 🌐 The move could signal a shift in Apple’s focus, emphasizing adaptability and strategic market engagement as global conditions evolve.
• 🇮🇳 Apple's growth in India may influence future manufacturing decisions, potentially identifying India as a core long-term production hub.
• 🥶 The contrasting support for older models in the U.S. versus international markets hints at broader strategic misalignments within Apple's product offerings.
• 🌐 This situation reflects broader trends in global manufacturing, where companies seek to minimize risks associated with region-specific challenges.

Questions & Answers

Q: Why is Apple exporting iPhone 6s and 7 models from India to Europe?

Apple is exporting these models to diversify its manufacturing bases and reduce reliance on China, where production costs might increase. By establishing a presence in India, Apple can mitigate risks associated with geopolitical tensions or price fluctuations that could disrupt their supply chain.

Q: What benefits does this export strategy provide to Apple?

The shift to India allows Apple to maintain production closer to European markets, potentially lowering shipping costs and tariffs. It also helps Apple stabilize its supply chain, lessening pressure on manufacturing in China. Additionally, it allows Apple to tap into emerging markets by offering different models at various price points.

Q: Why is there confusion over exporting older models like the iPhone 6s?

The decision to export older models raises questions about market strategy. While Apple prioritizes newer models in the U.S., exporting older ones at higher prices in Europe and India seems inconsistent with their brand messaging. This inconsistency may confuse consumers regarding availability and support for older devices.

Q: What implications does this have for Apple's pricing strategy?

Apple's export of older models, such as the iPhone 6s and 7, at a higher price raises concerns about fairness and market dynamics. If Apple can produce these models more affordably in India yet prices them higher in Europe, it underscores a complex pricing strategy that may alienate potential customers seeking budget options.

Summary & Key Takeaways

• Apple is now exporting iPhone 6s and 7 models manufactured in India to Europe, reinforcing India's role as an assembly hub outside China. This move could reduce Apple's reliance on Chinese manufacturing.

• The iPhone 6s and 7 remain notable in the news despite being older models, sparking discussion about their relevance in current markets and Apple's pricing strategies.

• Observers question why Apple continues to support these older models overseas while failing to do so in the U.S., suggesting a potential market opportunity for more affordable iPhones.