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What is your creative process?

171 views
•
April 23, 2012
by
Big Think
YouTube video player
What is your creative process?

TL;DR

Struggle, discipline, big ideas, audience impact – master the creative process.

Transcript

my creative process involves that old saying about its ninety percent perspiration and only ten percent inspiration I struggle at every step of the way it gets easy sometimes when I know what it is I want to say what I want to discover but it's always a struggle so I'm very disciplined about it I I have all kinds of mantras and slogans and sayings ... Read More

Key Insights

  • 💦 Creativity is mostly hard work with a sprinkle of inspiration.
  • 🥅 Clear goals help navigate the creative journey.
  • ❓ Imagining an audience enhances creative outcomes.
  • 🦻 Discipline and mantras aid in overcoming creative struggles.
  • 🪛 Impact on powerful individuals and future leaders drives the creative process.
  • 💁 Academic background can inform but also restrict creativity.
  • 🥺 Pushing beyond traditional academic boundaries leads to broader impact.

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Questions & Answers

Q: How does the speaker approach their creative process?

The speaker follows the saying of 90% perspiration and 10% inspiration, enforcing discipline with mantras and slogans to push through struggles and stay focused on the big idea at hand.

Q: Why is having a clear goal important in creativity?

Having a clear goal, such as chipping away everything that isn't the masterpiece, like Michelangelo did with David, ensures that creative efforts are directed towards creating something of value.

Q: Why does imagining an audience matter in the creative process?

Considering an audience helps the creator tailor their work to have a greater impact, whether on powerful individuals or future leaders and social entrepreneurs, ensuring that the creative output resonates with the intended recipients.

Q: How does the speaker view the creative process as an academic and social scientist?

While the speaker has experience in academic publishing, they now seek to make a broader impact with their ideas, looking beyond traditional scholarly channels to reach influential audiences and future changemakers.

Summary & Key Takeaways

  • The creative process is 90% perspiration and 10% inspiration, involving mantras to stay disciplined.

  • Having a clear goal, like chipping away to reveal a sculpture, helps create meaningful work.

  • Imagining an audience and their impact guides the creative process to greater heights.


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