Creating an Online Paid Workshop - The Income Stream with Pat Flynn - Day 97

TL;DR

Learn how Pat Flynn has successfully created and sold paid online workshops as a lower-priced, high-value offering to fill a gap in his brand's offerings and provide value to his audience.

Transcript

hello and good morning welcome to the income stream my name is pat flynn here to help you make more money save more time and help more people too i've been an entrepreneur for over 12 years however just over the past three months i've added a new offering for my audience it's been working out pretty well and i wanted to share a lot with you today a... Read More

Key Insights

• ✋ Paid online workshops can serve as a valuable offering that fills a gap in your brand's offerings and provides high value to your audience.
• 😒 Workshops can be sold upfront, used as bonuses, and repurposed into mini-lessons for future use.
• ☠️ Interaction and engagement with the audience during the live workshop can add value and increase attendance rates.
• 😥 Workshops can be a starting point for solopreneurs who want to offer valuable content without creating a full online course.

Questions & Answers

Q: What are the benefits of creating and selling paid online workshops?

Paid online workshops provide a lower-priced offering that allows you to offer high-value content, fill a gap in your offerings, and incentivize purchases of premium courses. They also provide opportunities for engagement and interaction with your audience.

Q: How can you utilize workshops as bonuses for other products?

Use workshops as bonuses to increase the value of your premium courses or other products. Offer them as a value-add to incentivize purchases and provide additional content and learning opportunities for your audience.

Q: What is the process for filming and editing workshops for future use?

Film the live workshop using a reliable platform like Zoom, and consider using a separate camera to capture high-quality video. Then, edit and chop up the workshop into mini-lessons for future use, adding quizzes, homework, and action items in each section.

Q: Can workshops be a good starting point for solopreneurs?

Yes, workshops can be an excellent starting point for solopreneurs who want to offer high-value content without creating a full online course. Workshops allow for validation and testing of topics with lower time and financial investment.

Summary & Key Takeaways

• Pat Flynn discusses his experience creating and selling paid online workshops as a lower-priced offering compared to his premium courses.

• These workshops provide a solution to specific problems and serve as a valuable bonus for his premium courses.

• The workshops are pre-sold as bonuses and then filmed and edited to be repurposed into mini-lessons for future use.

• The workshops have received positive feedback and have been a valuable addition to his business and brand.