I Built 108 Internal Links: Then THIS Happened to My Google Rankings

TL;DR

Adding internal links significantly improved website rankings and traffic in a case study.

Transcript

hey everyone its Spencer Hawes here with niche pursuits calm and today I wanna share with you some pretty incredible results that I've seen by building internal links you see I thought it would be really interesting if I did an experiment where I did nothing else to some articles other than building internal links so I actually took my case studies... Read More

Key Insights

• 🥺 Internal linking plays a crucial role in enhancing SEO performance, with careful implementation leading to higher rankings.
• 🍻 The majority of articles in the case study experienced positive ranking changes, showcasing the effectiveness of internal link building.
• 🍻 Using tools like Link Whisperer can streamline the internal linking process, saving time and enhancing strategy effectiveness.
• 😜 Articles that were previously ranking poorly can significantly improve with targeted internal links, making it a valuable technique for website optimization.
• 😜 Traffic growth accompanied the ranking improvements, illustrating that better SEO can lead to increased visitor engagement.
• 👀 The study's results were documented systematically, offering concrete data for anyone looking to replicate the success with their own content.
• 🧑‍🦽 Manual internal linking is viable but more time-consuming; using dedicated tools can facilitate better results more efficiently.

Questions & Answers

Q: How did you select the articles for your internal linking experiment?

I chose 47 articles that had no internal links previously, which I identified as orphaned posts. This targeting allowed me to study the effects of adding internal links without other influencing factors and to get clear results in terms of ranking improvements.

Q: What results did you observe after adding internal links to your articles?

The results were significant; approximately 76.6% of the articles saw an improvement in their Google rankings. Some articles improved from over 100th position to the first, highlighting the potential impact of internal linking on search visibility and traffic.

Q: Can you elaborate on the tool you used for internal linking?

I used Link Whisperer, a tool I created that helps streamline the process of adding internal links. It identifies orphaned posts and generates relevant internal link suggestions. This tool makes it easier to optimize a site without the manual effort that would typically be involved.

Q: How did your traffic change after the internal linking process?

My overall site traffic doubled after the internal linking adjustments, with individual articles also recording significant traffic increases. For example, specific keywords saw hundreds of visitors, demonstrating that improved rankings directly contributed to more site visits.

Summary & Key Takeaways

• Spencer Hawes conducted an experiment on his website, focusing solely on adding internal links to 47 articles without making other changes, documenting impressive ranking improvements in Google.

• The results showed that approximately 76.6% of the articles experienced increased rankings, with several climbing from positions over 100 to the first page and multiple reaching position number one.

• Spencer utilized his tool, Link Whisperer, to efficiently add internal links and found that this strategy can enhance site optimization by increasing rankings and traffic over time.