How SEO Will Change in 2019 | Ep. #841

TL;DR

SEO in 2019 focuses more on brand building than links.

Transcript

welcome to another episode of marketing school I'm Eric Hsu and I'm Neil Patel and today we're gonna talk about how SEO will change in 2019 how in the world is it gonna change in 2019 it's coming up in a month that's right if you think about it over the last few years what's the number one factor that's helped with Google's rankings Brent before th... Read More

Key Insights

• In 2019, SEO will emphasize brand building over traditional link-building strategies, as brands ensure long-term stability and higher rankings.
• Building a brand makes you virtually indestructible, offering career security even if a business fails, thanks to the credibility and recognition a brand provides.
• An omni-channel marketing approach is essential for brand building, leveraging SEO, social media, and content marketing to reach a wider audience.
• Single-channel marketing strategies are less effective today; multiple channels are necessary to create demand and establish a strong brand presence.
• SEO alone is not as effective as it was in the past, necessitating a broader marketing strategy that includes various digital platforms.
• Brand building requires patience, with noticeable results typically emerging after the first year and significant brand recognition developing around the third year.
• Live videos and diverse content types are effective tools for brand building, engaging audiences and enhancing brand visibility.
• Tracking and analyzing customer interactions across different channels can provide insights into the effectiveness of an omni-channel approach.

Questions & Answers

Q: Why is brand building emphasized in SEO for 2019?

Brand building is emphasized in SEO for 2019 because brands provide long-term stability and higher rankings. Unlike links, which have become less impactful over the years, a strong brand ensures resilience against algorithm updates and enhances credibility, making it a crucial focus for sustainable SEO strategies.

Q: How does an omni-channel approach benefit brand building?

An omni-channel approach benefits brand building by leveraging multiple platforms to reach a wider audience, creating a cohesive and engaging brand experience. This strategy is essential in today's saturated market, where single-channel marketing is insufficient. By integrating SEO, social media, and content marketing, brands can establish a strong presence and drive demand.

Q: What challenges exist with traditional SEO strategies in 2019?

Traditional SEO strategies face challenges in 2019 due to decreased effectiveness of link-building and increased market saturation. With more competition and algorithm changes, relying solely on SEO is insufficient. Brands must adopt broader marketing strategies, incorporating various digital platforms to maintain visibility and achieve sustainable growth.

Q: What is the significance of patience in brand building?

Patience is significant in brand building because it takes time to see tangible results. Initial efforts may not yield immediate outcomes, but consistent brand-building activities typically lead to noticeable improvements after the first year. Significant brand recognition and strength are often achieved around the third year, making patience a key component of successful brand development.

Q: How can live videos contribute to brand building?

Live videos contribute to brand building by providing dynamic and engaging content that captures audience attention. They allow brands to connect with viewers in real-time, fostering interaction and enhancing brand visibility. This format can humanize a brand, build trust, and strengthen relationships with the audience, making it a valuable tool in a comprehensive brand-building strategy.

Q: Why is a single-channel marketing strategy less effective today?

A single-channel marketing strategy is less effective today due to increased competition and market saturation. Consumers engage with brands across multiple platforms, necessitating a diverse approach to maintain visibility and relevance. Relying on one channel limits reach and impact, while an omni-channel strategy provides a comprehensive and cohesive brand experience.

Q: What role does tracking customer interactions play in brand building?

Tracking customer interactions plays a crucial role in brand building by providing insights into consumer behavior and the effectiveness of marketing strategies. By analyzing how customers engage with a brand across different channels, businesses can refine their approach, enhance customer experiences, and optimize their marketing efforts to better meet audience needs and preferences.

Q: How can building a brand offer career security?

Building a brand offers career security by establishing credibility and recognition that can be leveraged even if a business fails. A strong brand enhances professional reputation, making individuals more attractive to potential employers or clients. This credibility can lead to high-paying job opportunities, providing a safety net in the event of business setbacks.

Summary & Key Takeaways

• In 2019, SEO is shifting towards prioritizing brand building over traditional link-building, as brands offer more stability and long-term ranking benefits. The importance of creating a recognizable and trustworthy brand is emphasized, with the potential for career security even if a business fails.

• An omni-channel approach is crucial for successful brand building, involving the use of SEO, social media, and content marketing. This strategy is necessary as single-channel marketing is less effective in today's saturated market, and multiple channels are required to generate demand and establish a strong presence.

• Patience is key in brand building, with significant results typically appearing after the first year and major brand recognition developing after three years. Utilizing diverse content types, such as live videos, and tracking customer interactions across channels can enhance brand visibility and effectiveness.