Exclusive: Tango's Most Valuable Assets May Not Be Video

TL;DR

Developing tailored animation tools for mobile, optimizing for Tango platform.

Transcript

when you look at the mobile industries and you're trying to recreate some of these animated experiences you realize that actually the no tools that exist for mobile and in particular we were looking at the flash tool but flash is not supported on mobile doesn't work on the phones and so when we realized that there was a lot of interest in traction ... Read More

Key Insights

• 💖 Mobile limitations sparked the creation of specialized animation tools for Tango platform.
• ⌛ Engineers emphasized familiar design and optimization for real-time transmission and multi-platform usage.
• 🍉 Long-term perspective includes building tools for quality measurement and improvement.
• 🪛 Company's dedication to sustainability and market advantage drives innovative solutions.
• 😤 Cost-effective DIY approach highlights the team's resourcefulness and commitment to the brand.
• 👤 Prioritizing quality measurement reflects the company's focus on delivering top-notch user experiences.
• 😒 Building tailored tools for specific use cases sets the company apart in the industry.

Questions & Answers

Q: Why did the team decide to create specialized animation tools for mobile?

The realization that flash isn't supported on mobile devices led the team to develop tools tailored for the Tango platform to meet animation needs.

Q: How did the engineers approach building these specialized tools?

The engineers took on the challenge of creating a familiar, optimized tool for designers to quickly create polished animations across various platforms.

Q: How does the company prioritize long-term platform and tool development?

A third of the engineers focus on creating tools to measure and improve call and video quality, reflecting the commitment to sustained advantage in the market.

Q: What was the inspiration behind creating the unique setup to measure call and video quality?

After struggling to find suitable tools in the market, the engineers took matters into their own hands, building a cost-effective, efficient setup for quality measurement.

Summary & Key Takeaways

• Due to flash not being supported on mobile, engineers created specialized animation tools for Tango platform.

• Tools allow quick creation of polished animations optimized for real-time transmission on 3G networks.

• Company prioritizes building long-term platform and tools for quality optimization.