[500Distro] SEO 101 with Bernard Huang

TL;DR

Learn about SEO in 2016, keyword research, on-site content, technical considerations, and off-site hacks for better search presence.

Transcript

hello this is the SEO 101 talk so if you want to follow along I recommend going to like bitly or grosse dot 500 Co and you know clicking on the slides there will be parts where it gets like somewhat technical where we're going to be looking at you know like technical implementations of certain SEO things so if you want to pull it up on your compute... Read More

Key Insights

• 🥶 SEO in 2016 emphasizes quality content, keyword co-occurrence, and user engagement metrics.
• 🍻 Internal linking, mobile-friendliness, and backlink building are crucial components of an effective SEO strategy.

Questions & Answers

Q: How has SEO evolved in 2016?

SEO in 2016 focuses on quality content, keyword co-occurrence, and machine learning algorithms to determine search rankings.

Q: What are the key considerations for on-site content in SEO?

On-site content should focus on matching searcher intent with content relevance, utilizing user engagement metrics, and structuring content for diverse intent categories.

Q: Why is mobile-friendliness important for SEO?

Mobile-friendliness is crucial as Google now has a separate index for mobile queries, highlighting the importance of responsive design and UX for search rankings.

Q: How do backlinks impact SEO and search rankings?

Backlinks serve as external votes of credibility and trust for a website, establishing authority and relevance that positively impacts search rankings.

Summary & Key Takeaways

• SEO in 2016 has evolved from meta keywords to quality content and machine learning.

• Understanding keyword co-occurrence and site-wide quality is crucial for SEO success.

• On-site technical considerations like crawlability, title tags, and meta descriptions impact search rankings.