Will my course sell?” 4 steps to VALIDATE your course idea (BEFORE YOU WASTE TIME OR MONEY)

TL;DR

Learn the essential steps to validate your online course idea before creation and selling to avoid failure.

Transcript

The last thing you want to do is put a ton of  time and effort into building an online course   only to have no one buy it. Worst nightmare,  right? So if you're sitting there thinking,   "No one's going to buy this thing, this is a  stupid idea, I'm stupid, people are going to hate   it, people are going to hate me", and you're  going down a total... Read More

Key Insights

• 🔺 Internal validation ensures a unique angle and experience for an online course.
• 🪡 External validation helps identify market needs and competition for course creation.
• ⚾ Data-based validation supports your course idea with numerical data from tools like Google's Keyword Planner.
• 👯 Human validation through interviews and conversations with real people is crucial for understanding and meeting customer needs.
• 🆘 Finding a unique angle in a broad category helps eliminate competition.
• 👨‍💼 Impact is everything in creating an education business.
• 👾 Understanding the concept of blue ocean strategy is essential for creating uncontested market space.

Questions & Answers

Q: Why is internal validation important before creating an online course?

Internal validation ensures that you have a unique angle and experience to create an uncontested market space, avoiding competition and building a sustainable business.

Q: How can external validation help in the process of course creation?

External validation involves researching existing competition, demand, and market needs to ensure there is a realistic demand for your course idea and identify ways to stand out.

Q: What role does data-based validation play in creating an online course?

Data-based validation, using tools like Google's Keyword Planner, helps support your course idea with numerical data, validating the demand and relevance of your course topic.

Q: Why is human validation crucial in the course creation process?

Human validation involves speaking to real people to understand their needs and challenges, ensuring that your course addresses their pain points and delivers the desired outcomes effectively.

Summary & Key Takeaways

• Internal validation is crucial; your unique experience and angle are key to creating an uncontested market space.

• External validation involves researching existing competition and demand to identify market needs.

• Data-based validation using tools like Google's Keyword Planner can further support your course idea.