Alberto Alessi Considers Art in a Recession | Big Think

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Alberto Alessi Considers Art in a Recession

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The designer positions his product line in a down market.

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Alberto Alessi:

Born in Arona, Italy in 1946, Alberto Alessi is managing director of Alessi Spa and head of marketing strategy, communication and design management.

As the eldest son of Carlo Alessi, he represents the third generation of the Alessi family, and officially joined the company in 1970, the day after he graduated from law school. One of his first projects was to overhaul the company's corporate identity, commissioning Franco Sargiani and Eija Helander to work on graphic design and packaging as well as the company offices at Crusinallo.

Alberto Ales...