Alexis Jones Has An Unusual Approach to Sexual Assault Prevention. And It’s Actually Working

TL;DR

Alexis Jones discusses girl empowerment and changing the culture of violence against women through I Am That Girl and ProtectHer.

Transcript

Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business and life you love. And today you are in for something so special. You’re gonna meet one of my most badass friends and you’re gonna hear about her crusade to change the culture of violence against women. Alexis Jones is an internationally recognized speaker, au... Read More

Key Insights

• 👾 I Am That Girl empowers college girls through supportive conversations and non-judgmental spaces.
• 🙇‍♀️ ProtectHer educates male athletes on respecting women, aiming to change cultural norms and promote systemic change.
• 🙇‍♀️ The approach of using relatable contexts, such as sports jerseys, engages young men in discussions about respecting women.
• 🥡 Taking the first step in faith and embracing failure as a learning opportunity are crucial for creating impactful change.
• 🧔‍♀️ Addressing systemic issues like violence against women requires a collaborative, human-centric approach involving both genders.

Questions & Answers

Q: How did Alexis Jones start I Am That Girl and what inspired her to launch the organization?

Alexis Jones started I Am That Girl as a supportive community for college girls, inspired by her own insecurities and the need for non-judgmental conversations that matter.

Q: What led Alexis Jones to create ProtectHer and how has it impacted male athletes?

ProtectHer was born from the need to educate male athletes on respecting women, with a focus on activating the protector instinct in men and shifting cultural norms.

Q: How has the reception to ProtectHer changed over the years, and what progress has been made in addressing the culture of violence against women?

The program has seen increased interest and support, with schools adopting mandatory policies for educational programs. Athletes are now advocating for prevention efforts and embracing their role in creating change.

Q: How does Alexis Jones approach sparking change in individuals and communities, particularly in challenging societal norms?

Jones emphasizes taking tangible actions, starting with small steps, and embracing failure as a pathway to growth and learning. She encourages faith in the process and resilience in the face of challenges.

Summary & Key Takeaways

• Alexis Jones founded I Am That Girl, empowering college girls with supportive conversations, growing from six to 1.2 million members.

• She then started ProtectHer to educate male athletes on respecting women, creating systemic change and raising awareness.

• Jones emphasizes the importance of relationships and supportive communities for personal growth and societal change.