Dane Fort, CEO tại Fitness & Lifestyle Group Vietnam: Điều quý giá nhất | Vietnam Innovators EP26

TL;DR

Dane Fort discusses expanding fitness and wellness in Vietnam.

Transcript

[Applause] what's up guys it's your host hao here uh welcome to another episode of vietnam innovators we have a special guest here this afternoon with us his name is dane forte he is the founder and ceo of fitness lifestyle group it's one of the first kind of fitness kind of lifestyle companies whatever you want to call it in vietnam they pioneered... Read More

Key Insights

• Dane Fort is the CEO of Fitness & Lifestyle Group Vietnam, which includes brands like California Fitness and Yoga, Jetts, and Centurion.
• The company has grown significantly, with 60 locations across seven cities and seven brands, aiming to democratize health and wellness in Vietnam.
• The COVID-19 pandemic has accelerated the 'wellness revolution,' prompting people to prioritize health and fitness like never before.
• Dane Fort emphasizes the importance of building immune systems through exercise and aims to educate 100 million Vietnamese by 2025.
• The company launched the 'Live Well' app to reward healthy behaviors and expand reach beyond physical gym locations.
• Fitness & Lifestyle Group's market share is estimated at 64-65% among big-box gyms, with ambitious expansion plans.
• Dane Fort's personal health journey from 160 kg to 90 kg highlights the importance of lifestyle changes and personal commitment.
• Future initiatives include expanding nutrition and mental health services, reflecting a holistic approach to wellness.

Questions & Answers

Q: What is the main mission of Fitness & Lifestyle Group Vietnam?

The main mission of Fitness & Lifestyle Group Vietnam is to democratize health and wellness across the country. They aim to educate and provide fitness solutions to all 100 million Vietnamese by 2025, leveraging their multiple brands and locations to make fitness accessible and beneficial to everyone.

Q: How has the COVID-19 pandemic impacted the fitness industry in Vietnam?

The COVID-19 pandemic has accelerated the 'wellness revolution' in Vietnam, prompting people to prioritize their health and fitness. This shift in mindset has benefited the fitness industry, with Fitness & Lifestyle Group experiencing increased traffic and revenue, as people seek to improve their immune systems and overall health.

Q: What is the 'Live Well' app, and what purpose does it serve?

The 'Live Well' app is a platform launched by Fitness & Lifestyle Group to reward healthy behaviors and expand their reach beyond physical gym locations. It allows users to earn coins for activities like exercising and attending classes, which can be redeemed with partners, thus encouraging a healthy lifestyle and connecting users with the brand.

Q: What are the future expansion plans for Fitness & Lifestyle Group?

Fitness & Lifestyle Group plans to expand its presence with more locations, particularly its Jetts brand in second-tier cities. They aim to capture 5% of the 20 million people expected to rise out of poverty by 2025, requiring the establishment of up to 1,000 new clubs to meet the growing demand for fitness services.

Q: How does Dane Fort's personal health journey influence the company's mission?

Dane Fort's personal health journey, where he lost 70 kg in four years, deeply influences the company's mission. His transformation underscores the importance of personal commitment to health and aligns with the company's goal to promote healthy lifestyles and provide solutions that add value to people's lives.

Q: What new initiatives is Fitness & Lifestyle Group exploring?

Fitness & Lifestyle Group is exploring new initiatives in nutrition and mental health, recognizing their importance in overall wellness. They plan to offer real-time communication with nutritionists and expand mental health services, reflecting a comprehensive approach to health and wellness beyond physical fitness.

Q: What is the market share of Fitness & Lifestyle Group in Vietnam?

Fitness & Lifestyle Group holds an estimated market share of 64-65% among big-box gyms in Vietnam. This dominant position is supported by their extensive network of 60 locations across seven cities and their diverse range of fitness brands catering to different demographics.

Q: How does Fitness & Lifestyle Group plan to reach non-members?

To reach non-members, Fitness & Lifestyle Group leverages technology through the 'Live Well' app, which provides fitness content and rewards for healthy behaviors. This approach allows them to engage with a broader audience, offering value and building trust even in areas where they don't have physical gym locations.

Summary & Key Takeaways

• Dane Fort, CEO of Fitness & Lifestyle Group Vietnam, discusses the company's expansion and mission to democratize health and wellness across Vietnam. With 60 locations and multiple brands, they aim to reach 100 million people by 2025.

• The COVID-19 pandemic has highlighted the importance of health, sparking a 'wellness revolution.' The company has responded by launching the 'Live Well' app, which rewards users for healthy behaviors and expands their reach.

• Dane Fort shares his personal transformation journey, losing 70 kg over four years. This change underscores the company's commitment to promoting healthy lifestyles and expanding into areas like nutrition and mental health.