8 Powerful Ways to Use "inurl" in Ahrefs’ Content Explorer

TL;DR

Learn 8 tactics using 'inurl' in Ahrefs for SEO and marketing.

Transcript

If you've been in SEO long enough, I can bet you that you've used the "inurl" search operator in Google. Well, how powerful would this feature be when it's used in Ahrefs Content Explorer? You're about to find out in this video. Stay tuned. [music] What's up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, resear... Read More

Key Insights

• The 'inurl' operator in Ahrefs Content Explorer enhances search efficiency by finding pages with specific words in URLs.
• Content Explorer is a powerful tool for SEOs, offering over a billion indexed pages with detailed SEO metrics.
• Using 'inurl:the current year' helps identify trending topics that quickly generate backlinks.
• The Skyscraper Technique involves finding outdated posts with valuable links and creating superior content to attract those links.
• Infographics can be effectively promoted by identifying sites that have previously published similar content using 'inurl:infographic'.
• Guest posting opportunities without 'Write for Us' pages can be found through 'inurl:guest-post' searches.
• Resource pages rich in backlinks can be located using 'inurl:resources' with topic-specific filters for high-quality sites.
• The Double Dipping Technique identifies YouTube videos that rank on Google, maximizing traffic from both platforms.

Questions & Answers

Q: How does the 'inurl' operator enhance search capabilities in Ahrefs Content Explorer?

The 'inurl' operator in Ahrefs Content Explorer allows users to refine their searches by focusing on pages with specific keywords within the URL. This capability is particularly useful for identifying niche topics, finding relevant content faster, and uncovering opportunities for link building and content promotion.

Q: What is the Skyscraper Technique and how is it applied using Ahrefs?

The Skyscraper Technique involves finding outdated content with numerous backlinks and creating superior content to attract those links. In Ahrefs, this is achieved by using 'inurl' searches for older posts and analyzing their backlink profiles, enabling users to identify and target high-value link opportunities for their updated content.

Q: How can marketers find sites likely to accept infographics using Ahrefs?

Marketers can use the 'inurl:infographic' search query in Ahrefs Content Explorer to identify sites that have previously published infographics. By filtering results with relevant topics and using the 'One article per domain' filter, users can compile a list of potential sites to pitch their infographic content, increasing the chances of gaining editorial backlinks.

Q: What strategy does the video suggest for finding guest posting opportunities?

The video suggests using the 'inurl:guest-post' search query combined with topic-specific keywords in Ahrefs Content Explorer to find websites that accept guest posts. This approach allows users to discover opportunities beyond sites with 'Write for Us' pages, expanding their reach and increasing the likelihood of successful guest post placements.

Q: How can resource pages be utilized for link building in Ahrefs?

Resource pages, which are typically filled with curated links on specific topics, can be found using the 'inurl:resources' search query in Ahrefs. By applying filters for domain rating and relevance, users can identify high-quality resource pages to contact for potential link placements, thereby enhancing their site's backlink profile.

Q: What is the Double Dipping Technique for YouTube, as explained in the video?

The Double Dipping Technique involves identifying YouTube videos that also rank well on Google, allowing for traffic acquisition from both platforms. This is achieved by using specific 'inurl' and 'site' queries in Ahrefs to find videos with high search traffic. Content creators can then target these topics to maximize their reach and audience engagement.

Q: How can YouTube creators find collaboration opportunities using Ahrefs?

YouTube creators can find collaboration opportunities by using the 'site:youtube.com inurl:channel' search query in Ahrefs Content Explorer. By filtering results based on search traffic, creators can identify popular channels within their niche, allowing them to approach potential collaborators with complementary audiences for mutually beneficial partnerships.

Q: What benefits do interviews offer for SEO and how can they be found using Ahrefs?

Interviews provide SEO benefits by increasing brand exposure and generating backlinks from interview content. In Ahrefs, users can find interview opportunities by searching 'inurl:interview-with' along with influencer names in their niche. This approach helps identify relevant platforms and hosts that may be interested in featuring them, enhancing their online presence.

Summary & Key Takeaways

• The video explores the use of the 'inurl' operator within Ahrefs Content Explorer, offering eight actionable tactics for SEO and marketing professionals. These tactics include identifying trending topics, leveraging old posts for link building, and finding opportunities for guest posts, infographics, and interviews.

• Sam Oh from Ahrefs demonstrates how to utilize the 'inurl' feature to enhance content discovery and prospecting. By using specific search queries, users can uncover low-competition topics, potential collaborators, and high-traffic YouTube channels, significantly boosting their SEO and marketing efforts.

• The tutorial highlights the versatility of the 'inurl' operator, showing how it can be applied to find resource pages, interview opportunities, and YouTube collaboration options. The 'Double Dipping Technique' is also introduced, allowing users to capitalize on content visibility across both YouTube and Google.