Graphic Design Career Tips : History of Graphic Design

TL;DR

Printing technology evolved from manual typesetting to computerized layouts, with Macintosh revolutionizing typography in 1984.

Transcript

different newspapers had to be done in the way that they needed to have it now many of the newspapers were not offset lithography which is what we know now as a as photography and you you could make a cold type a photographic type and paste it down and paste it into place and then make a negative of that and make the plate from that um and that wen... Read More

Key Insights

• 🥶 Traditional newspapers used manual typesetting methods with cold and photographic types pasted onto plates.
• 🎨 Macintosh revolutionized typography by incorporating traditional typographic rules in its designs.
• 🫡 Modern printing relies on high-res PDF files for accurate reproduction of layouts.
• 🎰 The shift to computerized printing eliminated the need for manual typesetting machines like linotype machines.
• 🤌 Macintosh's 72 dots per inch screen resolution aligns with traditional typographic rules of 72 points in an inch.
• 🎨 Computerized typesetting technology like Compugraphic and VGC advanced layout design capabilities.
• 🫡 Modern printing processes involve creating high-res PDFs for precise reproduction of designs.

Questions & Answers

Q: How did traditional newspapers handle typesetting before computerization?

Traditional newspapers used manual typesetting methods involving cold and photographic types pasted onto plates before the advent of computerized layouts enabled by technology like Macintosh.

Q: What impact did the Macintosh computer have on typography?

The Macintosh computer revolutionized typography by incorporating traditional typographic rules like 72 dots per inch screen resolution and adherence to points and picas for layout precision.

Q: How has modern printing changed with the use of high-res PDFs?

Modern printing has shifted towards using high-res PDF files for accurate reproduction of layouts, eliminating the need to send native design files and simplifying the printing process for designers and printers.

Summary & Key Takeaways

• Traditional printing involved manual typesetting with cold type and photographic types pasted onto plates.

• The introduction of Macintosh in 1984 transformed typography by following traditional typographic rules.

• Modern printing uses high-res PDFs for accurate reproduction of layouts.