The "Decoy Effect": How Menus Trick You Into Spending More

Transcript

Picture this scenario because it is a ritual we have all participated in likely without realizing we were the victim of a psychological experiment. You walk into a movie theater. You are hungry. But you are also trying to be financially responsible. You tell yourself, "I'm just going to get the small popcorn. I don't need the bucket. I don't need t... Read More