I've Been Talking About Snapchat Since 2013, I'm Just A Little Louder Now

TL;DR

Gary Vaynerchuk highlights the importance of Snapchat for attention and marketing success in a storytelling context.

Transcript

• I think about the things that I know that you're going to do that you think you're not. And you don't think that you're gonna be on Snapchat and I know you're going to be. So, one thing that I'm loving right now is everybody and Josh Elman I'm talking to you, Gary discovered Snapchat recently. That's right I have turned into a 13-year-old girl... Read More

Key Insights

• 👤 Snapchat offers a unique opportunity for marketers to capture users' attention through engaging content.
• 🏛️ Building an audience on Snapchat requires patience and consistent effort, according to Gary Vaynerchuk's advice.
• 🖐️ Storytelling plays a crucial role in successful marketing on platforms like Snapchat, enabling brands to connect with their audience effectively.
• ☄️ Attention is more critical than traditional metrics like impressions or followers when it comes to marketing success on Snapchat.
• 🙈 Gary Vaynerchuk sees Snapchat as a valuable tool for marketers to tell their brand's story in an engaging way.
• 💍 Brands can leverage Snapchat's storytelling capabilities to create engaging content that resonates with their audience.
• 🎁 The evolving nature of Snapchat presents opportunities for innovative storytelling techniques in marketing strategies.

Questions & Answers

Q: Why does Gary Vaynerchuk consider Snapchat essential for marketing?

Gary Vaynerchuk believes Snapchat is crucial for marketing due to its guaranteed attention from users compared to platforms like Twitter and Facebook.

Q: How does Gary Vaynerchuk advise new entrepreneurs regarding building an audience?

Gary Vaynerchuk recommends young entrepreneurs to be patient and focus on engaging with their audience through platforms like Snapchat for long-term success.

Q: What aspect of Snapchat does Gary Vaynerchuk emphasize for effective marketing?

Gary Vaynerchuk emphasizes the storytelling aspect of marketing on Snapchat, enabling brands to capture and retain attention through engaging content.

Q: How does Gary Vaynerchuk view the importance of attention in marketing success?

Gary Vaynerchuk highlights the significance of attention over traditional metrics like impressions, emphasizing the storytelling capability of Snapchat for effective marketing strategies.

Summary & Key Takeaways

• Gary Vaynerchuk emphasizes the significance of Snapchat as a valuable marketing tool due to its attention-grabbing nature.

• He advises young entrepreneurs to be patient and focus on building an audience with Snapchat.

• Vaynerchuk stresses the need for storytelling in marketing and the unique attention-grabbing aspect of Snapchat.