The Word Media is Wrong [8/2/10]

TL;DR

Social media's true essence lies in customer service and engagement, not traditional media metrics.

Transcript

hey this is one of those like fake setups hey I'm G but let's just keep it m no editing hey guys uh first and foremost what I'm doing right now is just thank you so much before anything else for all the communication I'm just so thankful for all the emails and tweets and Facebook statuses by the way the Facebook stuff is really easy to communicate ... Read More

Key Insights

• 🔉 Social media is more about customer service and relationship-building than traditional media metrics.
• 💍 Engaging with audiences and providing value is essential in social media marketing.
• 🔉 The word "media" in social media may mislead as it focuses on metrics rather than relationships.
• 🔉 Extending traditional advertising campaigns into social media can enhance engagement and storytelling.
• 🔇 The speaker believes that the ROI of relationships and genuine interactions is more valuable than traditional metrics.
• 🔉 Rebranding social media to emphasize engagement and relationships could benefit brands and agencies.
• 🥺 Authenticity and care in interactions on social media can lead to meaningful connections and brand loyalty.

Questions & Answers

Q: Why does the speaker believe that social media is misbranded?

The speaker feels that the word "media" in social media is misleading as it focuses on metrics and ROI, rather than the true essence of customer service and engagement.

Q: How does the speaker differentiate social media from traditional media channels?

The speaker believes that social media revolves around interactions, customer service, and relationships, while traditional media channels are focused on broadcasting messages without engaging in conversations.

Q: What is the speaker's prediction about the future of social media?

The speaker predicts that social media will be rebranded to better reflect its focus on engagement, customer service, and building relationships rather than traditional media metrics.

Q: What does the speaker suggest agencies and brands should focus on in social media?

The speaker suggests that agencies and brands should prioritize meaningful interactions, customer service, and engagement over simply measuring ROI, as true value lies in building relationships and genuine connections.

Summary & Key Takeaways

• Expresses gratitude for engagement via emails and social media.

• Discusses the misconception of social media as traditional media.

• Emphasizes the importance of customer service and meaningful interactions over metrics.