Subscriptions Are Getting Out of Control
Subscriptions Are Getting Out of Control
Transcript
Hi, welcome to another episode of Cold Fusion. In 2022, BMW went bonkers beyond the pale. In certain markets, drivers would need to pay an $18 monthly fee to use heated seats. Not to install them, not to upgrade them, just to turn them on. But the thing is, the hardware was already inside the car, but without an active subscription, the features st... Read More
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