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This Week in iPad - Akshay Kothari Co-founder, Alphonso Labs (Makers of Pulse news reader)

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July 8, 2010
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This Week in Startups
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This Week in iPad - Akshay Kothari Co-founder, Alphonso Labs (Makers of Pulse news reader)

TL;DR

Pulse redefines news consumption on iPad; visual, fast, and social experience.

Transcript

hello friends welcome once again to another edition of this week an iPad the weekly show that discusses all things ipad apple ipad and gadget related generally just a couple notes here at the top of the show we do have a guest for today akshay kothari who's the co-founder of alfonso labs they make the pulse app he is not joining us yet on skype hop... Read More

Key Insights

  • 🥺 Pulse's inception in a Stanford entrepreneurship class led to rapid development and continuous iteration to enhance user experience.
  • 👤 Focus on speed and visual appeal makes Pulse stand out as a user-friendly news aggregator for iPad users.
  • 👤 Addressing feedback and implementing user suggestions drives Pulse's growth and commitment to improving news consumption.

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Questions & Answers

Q: How did the idea for Pulse app originate, and what inspired its unique approach to news consumption?

The concept stemmed from personal frustrations with traditional news reading experiences, aiming to provide a visually engaging and intuitive platform for users.

Q: What challenges did Pulse face with the New York Times feed inclusion, leading to temporary removal from the App Store?

Featuring the New York Times without their consent caused issues, leading to adjustments in feed selection and promotional material to address concerns and comply with regulations.

Q: How does Pulse plan to integrate social sharing features into the app and improve user engagement?

Pulse aims to enable users to track friends' reading preferences and generate tailored news feeds, fostering a dynamic and interactive news-sharing community within the app.

Summary & Key Takeaways

  • Akshay Kothari, co-founder of Alfonso labs, launched Pulse app to transform news reading on iPads.

  • Pulse offers visual news consumption, departing from traditional RSS readers, focusing on user experience.

  • The app prioritizes speed, visual appeal, and plans to add social sharing features in future updates.


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