Marketing Strategies to Crush it in 2020 (Neil Patel and Eric Siu)

TL;DR

Neil Patel and Eric Siu discuss fresh marketing tactics for 2020.

Transcript

yep right kicking it back up we're rolling or no yeah life can you guys hear us if you guys can hear us type something but let's go ahead and begin I'm gonna go in and start okay all right welcome to another episode of marketing school you if we all talk about the same old link building tactics that have been used for five years that's not fresh th... Read More

Key Insights

• Updating old content can significantly boost your SEO rankings. Regular updates keep content fresh and relevant, leading to higher keyword rankings.
• Combining unique personal experiences with marketing can create new, engaging content. This approach helps in standing out from the crowd.
• Design plays a crucial role in keeping content interesting. Using tools like Canva for graphics can enhance user engagement.
• Infographics, while not as effective as before, still provide value. Animated infographics or 'anima graphs' can offer a novel way to present data.
• Regularly updating content is essential. Tools like Google Trends and content decay trackers can help identify and prioritize updates.
• Experimenting with different content formats, such as videos or interactive graphics, can help reach new audiences and keep existing ones engaged.
• Networking and learning from other industries can provide fresh ideas and strategies that can be adapted to your own industry.
• Content marketing involves more than just creating content; it includes optimizing and repurposing content across various platforms for maximum reach.

Questions & Answers

Q: How often should you update your old content?

Neil Patel suggests updating content regularly to keep it fresh and relevant. He mentions having a team dedicated to updating around 90 posts a month in English, with even more updates in other languages. Regular updates help in maintaining and improving keyword rankings.

Q: What role does design play in content marketing?

Design is crucial in keeping content engaging. Neil Patel mentions using tools like Canva to create graphics that make content more interesting. Good design can enhance user engagement and make the content more appealing to readers.

Q: Are infographics still effective in content marketing?

While infographics are not as effective as they once were, they still provide value. Neil Patel discusses the use of animated infographics or 'anima graphs' as a novel way to present data, suggesting that they can still attract links and shares if done well.

Q: How can personal experiences be used in content marketing?

Eric Siu suggests combining personal experiences with marketing to create unique content. By molding different experiences together, marketers can present information in a fresh and interesting way, helping their content stand out.

Q: What tools can help in identifying content that needs updating?

Tools like Google Trends and content decay trackers can help identify content that needs updating. These tools provide insights into trending topics and the decay of existing content, helping marketers prioritize updates.

Q: Why is it important to experiment with different content formats?

Experimenting with different content formats, such as videos or interactive graphics, can help reach new audiences and keep existing ones engaged. Different formats can cater to various audience preferences, enhancing overall content effectiveness.

Q: How can networking with other industries benefit content marketing?

Networking and learning from other industries can provide fresh ideas and strategies that can be adapted to one's own industry. Observing successful tactics in different fields can inspire innovative approaches to content marketing.

Q: What is the significance of repurposing content across platforms?

Repurposing content across various platforms maximizes reach and engagement. By adapting content for different channels, marketers can ensure their message reaches a broader audience, enhancing the overall impact of their content marketing efforts.

Summary & Key Takeaways

• Neil Patel and Eric Siu discuss the importance of updating old content to improve SEO rankings. They emphasize the need for regular updates to keep content fresh and relevant, which can lead to higher keyword rankings.

• The duo highlights the value of combining personal experiences with marketing to create unique content. They suggest using tools like Canva for designing graphics to enhance user engagement and keep content interesting.

• They also touch on the role of infographics and the importance of experimenting with different content formats. Networking and learning from other industries are recommended for gaining fresh ideas and strategies.